Some people assume that SEO is a pointless exercise after a while. Others feel that you only need to optimize your site only before launching it. But, the thing is, search engine optimization is an ongoing process. It’s something that you have to do on a regular basis.
One fact that most web-savvy people can agree on is this: SEO is evolving. The optimization landscape adapts to changing needs. Plus, search engines are getting more clever at detecting spam content. Services like Google only want to display relevant results to search engine users. As a result, more legitimate sites are finding themselves sinking in the SERPs.
Today, I would like to share with you five reasons why it is vital you NEVER give up on your SEO!
It should be part of your site maintenance strategy
It’s an obvious fact that you’ll need to update your website on a regular basis. Aside from adding new content, you may wish to remove outdated pages. Plus, you will no doubt want your site to have a fresh new look every so often.
Including SEO as part of that strategy ensures your site is still search engine friendly. For example, SEO can help you ensure your site gets optimized for mobile users.
SEO will give a welcome boost to your PR campaigns
Your online marketing strategy will no doubt include some PR work. For example, competitions run through social media that feed back to your site. Carrying out SEO work will ensure your content gets optimized for contest entrants.
You will benefit from things like clearer CTAs on your pages. Plus, your content will be viewed more often thanks to tasks such as A/B split testing.
You can better define the union between SEO and PR
You might not think it. But, SEO and PR activities often go hand in hand! Some feel that there isn’t a collaboration of those two areas with their marketing. If you get both elements right, you can better define the union between the two.
The previous reason talked about how SEO can improve PR. Of course, you also need to have the right PR helping your SEO campaigns too! Marketing plays a significant role in search engine optimization. Get that right, and both your SEO and PR strategies will offer positive results.
You want to find out who’s talking about you
Brand awareness is a crucial element of any marketing campaign. So, how do you measure its success? Well, you’d use some kind of reporting tools for a start. There are many SEO tools and services out there that can help you with that task.
If you gave up on your SEO, you wouldn’t know who was talking about your brand. What’s more, you wouldn’t be aware of any negative feedback from customers (bad reviews).
SEO can help you save money
Do you pay for PPC advertising? If so, one notable fact of embracing SEO is this: it can save you cash! In general, “low quality” ads cost more to promote than higher quality ones. If the relevance of your ads to your landing pages is low, you’ll pay more money. By carrying out regular SEO strategies, you’ll lower your advertising costs.