Thinking of starting a new blog for business or pleasure? If so, there are a few things you need to know before getting started. We’re going to take a look at five of the most important things you should consider before creating a blog.
You need a unique spin
There are blogs out there for almost every subject under the sun – and beyond. It’s a crowded market too, so it is essential that you have a personal and unique take on your subject. But, far too many blogs out there are ten-a-penny, churning out the same old boring posts. Don’t be like them, as it is a surefire way to ensure you don’t succeed. Nobody wants to read another low-quality article that says the same thing for the thousandth time. You have to be interesting, thought-provoking and challenge the norm – and preferably all three. It’s all about standing out from the crowd and have something interesting to say – or your blog will drift into obscurity.
You will need a website
There are lots of blogging platforms out there that you can use to get started. But, as you start building up a readership, you will find that creating a website will give you a lot more control. It will also give you an ability to analyse strengths and weaknesses. So, it’s almost always best to start a blog as you mean to go on. Get a designer or a website builder like Wix.com to give you a fresh and appealing look. Wix is a drag-and-drop web builder that allows you to easily customize any of their blog templates, or add a blog to your website. Put some effort into creating an attractive, easy-to-use site and you will reap the rewards. A good website is a foundation to all successful blogs. And, the earlier you get to work on your site, the easier it will be to start developing a name for yourself.
You will need excellent tools
There are also some tools you can use to make sure your blog is working to perfection. Let’s use Wix.com as an example again. They provide their users with a blog editor, from where you can write new posts and schedule them for publishing. You can also use other content management systems such as WordPress. Wix also gives you social tools, which allow you to fire off your posts to social networks. They provide special tools that can help you turn your successful blog into an ecommerce website. As you can see, it’s not just a case of building a website and thinking your job is done. The right tools can help you perform better with SEO, analysis, tracking, and much, much more.
You will need goals
With regards to developing your goals, it’s a good idea to have long-term ideas of where you want to be in a set amount of time. So, for example, you could say, ‘in five years time I want to be the number one ranked WordPress advice guide on the web’. Now, you can develop the short-term goals to get you where you want to be. These might include hiring an SEO company, for example, or reaching out to other authority bloggers in your industry. It might be to learn a new process, or hire some staff to help create more engaging content. The main thing to remember is that these short-term goals have to fit into the bigger picture. It will help you stay on track and find your way to the top. And, of course, your long-term aims will start to feel all the more achievable.
You will need a strategy
If you want to turn your blog into a viable business, you will need to lay down the groundwork of how you will get there. You have to have a strategy if you want to achieve your goals. It’s everything for any successful business. Without one, you will make little progress beyond blogging for your close friends and family. You need to look at a variety of things, from developing a strategy for building traffic to planning your website’s layout. Take a quick look at the video below for more information on the strategic thinking you need to consider when creating a website.
As you can see, there is a lot to consider – even for this one particular subject. Once you have your strategy in place, you can get started on the fun stuff almost straight away. I hope this little guide has helped you understand a bit more about starting a blog. Take a look around my personal blog for more info and advice! Good luck!