Nike is an enormously popular U.S. based sportswear and equipment supplier. It is the world’s largest seller of athletic shoes and apparel. The company borrows its name from the Greek Goddess of victory, Nike. It was originally founded on 25^th January, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight and became Nike, Inc. in 1978.

The original Nike logo was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Carolyn did some freelance work for the Blue Ribbon Sports Company before coming up with the famous swoosh logo. The swoosh is said to represent the wings of the Victory Goddess, who is a source of inspiration for the Greek warriors.

Although we are aware of the fact that the company still continues with its original logo, you will be surprised to know that there are numerous people who have created art with the Nike logo. Let’s take a look at some of these incarnations.

Nike Air Max 90

Nike Air Max is a line of shoes first introduced by Nike, Inc. in 1987. Since then, the company has updated many models in the same product line. Air Max 90, known as Air Max III until 2000, was released in the year 1990. When the company wanted to create a new sportswear icon, it commissioned 8 creative designers for the job. Olle Hemmendorff, http://hemmendorff.com, a Swedish illustrator, designed a burger sculpture of Nike’s Air Max 90.

Flaming Nike Logo

This blazing Nike swoosh logo was created by Fabio Sasso, a graphic and web designer from Porto Alegre, Brazil. This image was designed in an attempt to create an amazing ad in Photoshop. http://www.photoshoplady.com/tutorial/create-an-amazing-nike-logo/715

Nike Coat Hanger

This unique logo features in Christopher Jarratt’s collection of ‘Cityscape Coat Hangers.’ The idea behind this theme is to create custom designed Coat Hangers for exclusive range of clothing. Jarratt, http://www.christopherjarratt.com/coat_hangers.html, is an internationally recognized artist and designer.

Golf Competition Nike Logo

This innovative design features in the examples of winning entries for the Sharpie ball marker golf competition. Sharpie, well known as the autograph pen or golf ball marker, asked the golfers to put a creative design on their golf ball using Sharpie markers. This Nike golf ball was designed by Eddie Robinson, who created a beautiful smiling face out of the Nike logo.

http://www.golf-monthly.co.uk/tours-and-news/tournews/381121/sharpie-ball-marker-golf-competition-nike-logo.html

Nike Birthday Cake

Cakes of Distinction, based in Cork, specializes in designing birthday cakes, wedding cakes and cakes for other special occasions. This Nike logo sports cake was designed by Melissa Pasley, who runs the business. She holds a Diploma in Sugarcraft and has won many national and international awards.

http://www.corkweddingcakes.com/view_birthday_cake.php?wc=53&name=Nike_Logo_Sports_Cake

The Nike Face

Beau Bo D’Or designed this sketch of a human face using only the Nike logo, except for the head and the eyeball. He used 9 logos of different sizes to develop the outlines of the face. This is surely one of the most innovative designs created out of the Nike logo.

http://www.bbdo.co.uk/blog/?s=nike&x=13&y=17

Consider the Price

First of all, you want to consider the price relative to what you are getting. You should shop around and find the best cheap web hosting prices, which doesn’t always mean the cheapest monthly rate. Remember the more disk space and bandwidth you get for the money, the better the value. However, you really shouldn’t be paying more than $5 a month or so for cheap web hosting.

Consider the Purpose

The question really comes down to what you are using your site for. If your hosting is for a personal page that’s little more than a blog, or a site where you can share stories and photos with your extended family, a cheap web hosting plan will do you just fine. On the other hand, if you’re involved in e-Commerce or affiliate marketing, time is money, and you need to make sure your host is reliable and has a minimum of downtime. If the server crashes or a technical malfunction causes problems with your site, it could cost you much more money than you are saving with a cheap web hosting plan.

Consider Your Needs

In addition, if you have lots of pages and many interactive and complex design features on your site, you’ll need lots of bandwidth and memory, and you can’t get that on a shared server. This is one of the cases where, if you can afford it, you’ll definitely want to go for a dedicated server or at least a VPS (Virtual Private Server).

If you’re just starting out with hosting and you’re not sure what you need, it’s probably just fine to start with a cheap web host. However, if you’re expanding a commercial site and you feel like you may need more than just what your average shared server hosting plan can provide, you probably do.

In this article, I will discuss a few such companies that have decided to choose the color yellow to signify their brand. Yellow generally stands for brightness and intellect. It is also associated to imagination, energy, optimism, glory and respect. Companies often use the color to generate a feeling of happiness and warmth. Let’s see how these businesses have used the color to convey their messages.

Shell

Royal Dutch Shell Group, commonly known as Shell, is a multinational petroleum company. It was created in February 1907, when Royal Dutch Petroleum Company merged with Shell Transport and Trading Company, based in U.K. Shell is presently listed as the world’s eighth largest corporation and operates in over 140 countries.

The present Shell logo was designed by French based designer Raymond Loewy, who has also designed that BP logo. It has become so popular that it can also be recognized without the name of the brand. The use of the colors yellow and red enhances the beauty of the logo and makes it eye-catching. The logo effectively narrates the company’s corporate reputation and glory.

Batman

The character of Batman, originally referred to as ‘the Bat-Man’, was created by artist Bob Kane and writer Bill Finger. It was first published by the Detective Comics on May 1939. Batman became a popular character soon after his introduction and acquired his own comic book, titled Batman in 1940. Since then, Batman has been adapted into several media such as radio, television series, movies and also appears on a variety of merchandise sold all over the world.

The Batman logo is a dark oval shape, on a yellow backdrop that draws attention. The bat stands for the name of the superhero character. The inclusive oval shape also hints at the fact that unlike most of the other superheroes, he doesn’t have any actual superpower. He uses his own intellect, detective skills, physical strength and technology to fight against crime. These qualities are expressed by the predominant yellow color in the logo.

McDonald’s

McDonald’s Corporation is one of the world’s largest chains of fast food restaurants. The company started functioning in 1940, when two brothers, Richard and Maurice McDonald opened a restaurant in San Bernardino, California. They introduced for the first time the ‘Speedy Service System’ in 1948, which now forms the basic principle of all renowned fast food restaurants.

The McDonald’s logo, famous as the Golden Arches logo, was designed by Jim Schindler in 1962. The logo merged two golden arches to form an ‘M’ that symbolizes the company’s brand name. The McDonald’s name was later incorporated to the logo in 1968. The yellow arches represent the grace and strong corporate identity of the business.

Yellow Pages

“Yellow Pages” refers to the telephone directory of businesses, arranged according to the category of their products and services. The first official directory was published by Reuben H. Donnelley in 1886. These directories are published on yellow paper, as the name suggests. This is contrary to the use of white papers for non-commercial directories. The name is now also suggestive of online business directories.

In accordance to its name, the Yellow Pages have selected the color yellow for its official logo. The choice is quite obvious as the color marks its distinction from other unofficial directories. The logo also consists of ‘walking fingers’, suggesting growth and advancement. It was designed by Henry Alexander, a well known artist of New England in the year 1962.

DHL Express

DHL Express is a division of the Deutsche Post DHL. It provides international express mail services. It was originally founded in 1969 to deliver documents between San Francisco and Honolulu. The company later expanded its services worldwide in the 1970s. DHL expanded its services to countries like Eastern Bloc, Vietnam and the People’s Republic of China that could not be served by any other delivery services.

The DHL logo uses an attractive combination of yellow background and red typeface. The yellow color represents the company’s speed, energy and vigor.

Los Angeles Lakers

The Los Angeles Lakers are a National Basketball Association (NBA) team, located in Los Angeles. The Lakers are reigning NBA champions and their most valuable franchise. In 2010, they are ranked as the greatest NBA franchise of all time by basketball analyst and writer John Hollinger. The Lakers were founded in 1946 in Detroit, Michigan. The franchise later moved to Minneapolis and received its official title, adopted from the state’s nickname “Land of 10,000 Lakes.”

The Lakers’ logo consists of the team’s name in purple on a golden yellow basketball. The logo has streaks which imply motion. The two colors used in the logo are part of the team’s uniform. While purple uniforms are used for road games, yellow uniforms are used for home games.

Best Buy

Best Buy Co., Inc. is a customer electronics retailer in United States and Canada. It also operates is other countries like Mexico, China and United Kingdom, etc. The company sells a wide variety of electronics merchandise like computers, video games, DVDS, mobile phones, digital cameras and other related products. Best Buy was named “Company of the Year” in 2004 and ranked in the Top 10 of “America’s Most Generous Corporation” in 2005 by Forbes magazine.

The company introduced its famous yellow tag logo in the year 1987. It has become a celebrated icon and is synonymous to low cost and customer friendly brand strategy.

Georgia Tech

Georgia Institute of Technology, commonly known as Georgia Tech, is a research university in Atlanta, Georgia, in the United States. It was founded in 1885 and is most recognized for its degree engineering, computing and sciences. It focuses on advanced technological and scientific research.

Buzz, one of the two official mascots of Georgia Tech was invented in 1972 and reinvented in 1979. Buzz is represented as a stylized yellow jacket with yellow and black fur, white wings, a yellow head and antenna. He is attributed with human arms and hands. Buzz reflects the tradition of referring the Georgia Tech students and sports teams as “Yellow Jackets” in the 1890s.

Burger King

Burger King is a global chain of hamburger fast food restaurants, headquartered in Florida, United States. The company started as Insta-Burger King in 1953 and later turned into Burger King in 1955, when it was purchased by two Miami-based franchises. Burger King has more than 12,000 outlets in over 73 countries and is renowned for its hamburgers and whooper sandwiches.

The original Burger King logo launched in 1996 was known as “Bun Halves”. It featured the name of the company, sandwiched between two bun halves. The red and yellow combination in the logo was meant to attract people of all age groups and stimulate their desire for fast food. This logo was replaced in 1999 and a blue swirl was added to it. The new logo tilts the buns and the font and has a more circular appearance.

Subway

Subway is an American restaurant franchise that is owned and operated by Doctor’s Associates, Inc. The first Subway outlet was opened in 1965 by Fred De Luca. Today it is the largest global single brand restaurant chain and the second largest restaurant operator after Yum! Brands. It is famous for its submarine sandwiches, salads and personal pizzas.

Subway introduced its combination of white and bright yellow logo in 1974. After 2002, the logo changed its yellow tone to a slightly greener shade. They also added the slogan “Eat Fresh” to it. The yellow logo refers to the freshness of Subway products and the green shade appeals to the company’s health conscious customers.

Other Yellow Logos

Your website visitors are busy, impatient, and have ten other webpages open that are competing for their attention.  They will leave your website if they can’t very quickly find what they are looking (in a matter of seconds) or if they have to work too hard to get it.

Good website design is a crucial element to attracting and keeping users. To help you out, here are some simple do’s and don’ts that will help improve your website design:

1. Home is where the “HOME” is

A surprisingly common (and painful) mistake is forgetting to include prominent button that can quickly guide your readers back to the home page.  This makes it difficult to navigate your site, which in turn frustrates users and leads them to abandon it (most likely never to return).  The site below is a great example for a wise use of navigation.



2. Spell it out for your audience

Contrary to what many people think, visitors to a new webpage first notice text and only then notice graphics and design.  Great graphics are important, but the right use of text (short, and to the point) can be just as important to communicating your message to your audience.  Furthermore, too many graphics and special effects can sometimes dilute your message and tire your audience. Check out this site as an example.



3. Size matters (font size, at least)

Have a lot to say? But you don’t want text to take most of your page? Making the text small is not the solution. Never make your text smaller than 10 points, or larger than 14. It’s difficult to read! Also, although you think the Italic version of a handwritten font is super cool? it’s also hard to read! Stick to the regular Ariel or similar fonts.

Make your web-pages easy to read.  If you can’t shorten your message, break it up into blocks of text and create short paragraphs. Create headings and subheadings to get your point across quickly.  Don’t use too many fonts, and be consistent about how and where you use them.

4. Behind the words

You often visit websites that use long, white text on a black background.  Or worse, red text on a blue background (or the opposite). Worst of all: any text on a flickering background. This is web abuse! Please have mercy on your visitors. Take example from this site.



5. Sharing is caring, but can also be scaring

The recent blossoming of social media networks has brought some websites to a state in which you can hardly read the text, because it’s hidden among endless buttons for sharing on Facebook, Twitter, Digg, etc.  Sharing is a great feature, but make it classy, not shabby. Readers that like your website, or content, will look for the sharing button themselves, no need to poke their eyes.



6. Scrolling

Scrolling from left to right is old school, in a bad way. Your site should only incorporate vertical scrolling.  Also keep in mind that some readers won’t scroll down, so keep your important information above the fold.

7. Little help from your friends

You have followed all the design rules successfully and now want to publish your website? Ask someone you trust to review it before you publish.  After working on your website for a while, you will never look at it with fresh eyes again.  A friend that sees it for the first time, can give you honest feedback from the perspective of a first time visitor.

Don’t have a personal website yet? #fail! Get started today and create a free website!

Annoying advertisements:

We know and are aware of the fact that websites need to make money through ads, but that does not mean said advertisements have to be shoved down the throats of everyone who visits the site – it only leads to gagging of the worst kind and a quick exit from the page. Designers must know that people don’t like ads that are intrusive; after all, they’ve been at the receiving end themselves many a time. Why then do they continue to insert advertisements that we don’t bother to read, and which more often than not tend to make people close the page faster than they’ve found it?

Exasperating Pop-ups:

The worst ones are not those that open up in new windows; at least these can be closed and forgotten. No, the ones that take the cake when it comes to frustrating readers are those that open on the very same page and which don’t seem to have a close button. They cover more than half the page so that you can’t read anything that’s written on it, and by the time you use your mouse and find the tiny close button in an obscure corner and camouflaged from plain view, you don’t want to stay on the page anymore. The very purpose of the pop-up is not served; rather, you feel a driving need to avoid the product or service it is promoting.

Shoddy navigation aids:

In my book, a good website is not one that has amazing looks and flashy technology; rather, any site that is easy on the eyes, fast to load, has relevant information and content, and is convenient to navigate automatically climbs to the top of my list. When smooth navigation is near impossible, you don’t feel like trying at all, not when a number of other sites too throw up similar offerings.

So you see why design must be impressive and not intrusive – people are pressed for time and lack the patience to deal with a site that features shoddy design. And when they have a host of alternatives, many of which are of excellent quality, you can bet they’re never going to stop by your annoying site again.

In my opinion the number of finalized projects, experience and clients’ testimonials are the determinant factors in establishing a hierarchy of freelancers. Of course these are not the only ones, the art of negotiation is also very important (even if it has nothing to do with the talent and creativity that one shows/or not in his work) and of course good luck has plays its’ part. But how could we compare or index a new freelancer, one that hasn’t any finished projects, no experience in dealing with clients…to be more exact a beginner? In most cases he is not paid any attention so he won’t receive any projects that could earn him some money. Thus we should see which steps should be undertaken in order to succeed in getting a project?

Don’t worry, nobody was born a designer or developer and did a thousand things before he/she was five years old. There is only one thing that I am sure off and I will give you this advice: work and work again! Do not wait for a miracle!

A very good strategy for getting the first good projects is to create an account on a website with jobs for freelancers (the name of the website chosen has no relevance, if readers request it I could list some in a future article…just let me know in a comment). It might seem as words spoken to the wind but there is a complete strategy to succeed in receiving projects on these websites.

1. Bid on what you are sure that you can finish



My first and maybe the most important piece of advice is to bid only on what you are sure you can do. Bidding on everything that is on a website indeed increases your possibilities of getting hired but in case that you actually receive the project you won’t be able to finish it. The final result: a big loss of time for you and the clients and perhaps a negative mark which will probably put an end to your career on the respective website. These kinds of freelancers are the ones who deteriorate the market. Really hope that you won’t do that!

2. Bid as much as you can realize



The next tip might sound a bit strange after reading the first one but there is no contradiction. If you believe that you can accomplish the project then bid, don’t worry about it having too many bidders.

Take my example: in all modesty I confess that I have requests for articles for three-four months. What is the key to success: I submit my proposal to collaborate (more importantly: with links to previously published articles) to hundreds of blogs- and there is no exaggeration- hundreds of blogs. On the Internet there are some incredibly good blogs but I haven’t submitted my proposal to these ones yet…I should wait and gain more experience in order to be competitive and have a chance to publish on these blogs, so I’m staying in the small pond for now.

3. Read all of an employers’ posts



Clients’ expectations are very high and in most cases they believe that their projects are the most important things ever and it would be your honor to receive them. A very bad impression is left by a freelancer when he asks for details that are contained in the initial post for the job on website. Accordingly it’s strongly recommended to read carefully all the messages of the employer, it emphasizes your professional behavior.

4. When you bid start thinking of a concept



A quick replay is very appreciated by clients (and of course also by freelancers). I believe it is a very pro feature of a freelancer to have an initial concept in his head when he bids on a task or a project; it is almost impossible to not have some sketch after reading the clients’ demands.

5. Ask for moderate amounts of money but not ignominious



It is well-known that a beginner should ask for less money than an someone more experienced but nothing should be done just so you receive the task and doing it for 1$. Nowadays we are all affected by the global economic crisis but it can have some positive aspects. Companies understand the potential of the online markets and because collaborating with a freelancer/ groups of freelancers is better financially than hiring a permanent employee there are more opportunities.

There is another reason why you shouldn’t offer your services for a very small sum of money; an experienced client instantly notices the “too low” price and rejects you. It is impossible to do quality work with low prices so my advice is to ask for an average amount…it increase your chances of being selected.

6. Keep track of all your deadlines



From my experience if you offer your services in a moderate fashion, the requests from various clients will soon be found in your inbox (sounds good, doesn’t it?). These requests are not an assurance that the projects are yours; the employer wants to see the talent, ideas and sketches of every bidder in order to select the best one. A solution to handle this situation is to have a strict control of all these requests and to establish your own deadlines. In my career as a freelancer a small notebook is a very helpful tool.

7. Do not worry about your competitors even if they are highly rated



To succeed you should be very optimistic and one way to keep your moral up is to not worry about your competitors. You’ve probably had many of the projects you bid on spark the interest of some super high ranked freelancers. Believe me, everyone who is on the first rank was some time ago in your position, only quality work can bring you to the top.

8. Do not use TEMPLATES!



It is a common beginners’ mistake, to not waste time on bidding you just send a template with your skills and prices (it’s true, isn’t it?). Totally wrong!

A quality client appreciates realistic ideas, requests and deadlines from a freelancer…putting in your first message a complete evaluation of his task may put you in poll-position in the fight for getting the task. This tip might seem false but please try it for some weeks!

I have some bad news for you: if you believe that respecting these tips will make you rich or the best freelancers ever then you are wrong. There is no golden rule to respect and gain all the projects on the web: only hard work and quality can make you a good freelancer.

Another very important feature of a freelancer is to be patient and wait for new offers! Hope that all my advices will help you and if you have more please put them in a comment!

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Creating a logo is a complicated, highly creative and difficult process. Although the software is nowadays quite readily available, the creative and technical skills to produce an effective, professional looking logo, are still rare. This is where LogoBee’s professional in-house designers are invaluable.  Although specializing in corporate logos, they provide all the technical and creative ability to produce the best logos for diverse organisations, from art and entertainment companies, to web based companies and even churches.
As a customer, the process begins by checking out the available packages, the four main packages being Silver, Golden, Express and BundleBee, prices starting at just under $400 (or just under $300 during a sale). Special packages, however, can go as low as under $200.  Whichever package the client chooses, a team of designers will work on creating a logo for their organisation based on what the company is about and what they want the logo to convey.  Depending on which package the customer chooses, this will be done in 2-5 days, at which time they can either accept one of the designs or request changes; straightforward alterations usually being done within one business day, and free of charge until the clients are happy.
Once the customers are satisfied with the design, the logo will be sent to them in a variety of formats. Depending on which package they have chosen, they may also get stationeries, business cards, a Word template and even a website. However, as cheap as this service is for what is being provided, LogoBee recognises that not all companies can afford even that much. For this reason, their website also provides tips and tutorials on how to produce your own logo, and now have a Logo Design Template System which provides readymade logos which can be modified by the customer, free of charge.
With so much choice out there, it is hard to know even which logo company to choose, but with a track record of having produced logos for over ten thousand businesses, a team of experienced designers and an information-rich website, choosing LogoBee should not be a difficult decision for businesses big or small.

Using animal logos as the trademark of a business is one such approach in the world of logo designing. Earlier, animal logos appeared only in organizations related to animal welfare or companies manufacturing products for animals. But today, businesses use the unique qualities of the animals in their logos to reflect the vision or spirit of their organizations.

A few such companies which chose to use animal logos, and thus introduced a new trend in logo design are described below.

The Horse

Two car manufacturing companies feature the horse in their logo designs.

Ferrari

Ferrari is an Italian sports car manufacturer based in Italy. It was founded by Enzo Ferrari in 1929 as Scuderia Ferrari. The company is well known for its participation in racing, especially in Formula One, where it has attained great success.

Ferrari has used a black prancing horse on a yellow background as its logo, usually with letters ‘S’ and ‘F’ which stands for Scuderia Ferrari. This jumping stallion is known as ‘Rampante Cavallo’. This horse honors an Italian flying champion, who lost his life in World War I and is believed to bring victory to the driver.

Porsche

Porsche Automobil Holding SE, usually shortened to Porsche SE, is a German manufacturer of high performance luxury automobiles. The Porsche logo is that of the coat of arms of the city of Stuttgart which was built on the site of a stud farm. So, the horse logo was an obvious choice. The antlers and the red and black stripes are part of the arms of the Kingdom of Wurttemberg.

The Leaping Cat

Jaguar

Jaguar is a well known car manufacturer in England, founded by Sir William Lyons in 1992. The Jaguar logo was seen for the first time in 1935 and was used on a new car model, known as S.S. 100 Jaguar. This logo has a Jaguar leaping diagonally over the company’s name. It signifies the speed and power of the car’s performance.

Puma

Puma is a German-based multinational company, producing world-class sportswear and athletic shoes. Rudolf Dassler, along with his younger brother Adolf Dassler owned the company Adidas. In 1948, Rudof separated from Adidas and created his own shoe company called Puma.

The Puma logo first appeared in 1948, and the company still continues with the same logo with minor alterations. The logo has an image of the leaping puma, otherwise known as cougar or panther, which is a powerful beast and an active hunter. The Puma logo gives a powerful identity to its products. It characterizes the brand’s integrity and the product’s proficiency in the market.

The Crocodile

Lacoste is a famous apparel company known for its tennis t-shirts. It also manufactures shoes, perfume, leather goods, watches and many other products. It was founded in 1933 by the renowned tennis player, Rene? Lacoste.

Interestingly, the green crocodile in the Lacoste logo also has a tennis history. Rene? Lacoste was nicknamed “The Crocodile” by the U.S. press, after he won a bet with the captain of the French Davis Cup team. The captain had promised to buy Rene? Lacoste an alligator-skin suitcase if he won all the important matches. This crocodile logo still continues to be the trademark of the company.

The Bird

Dove

Dove is a personal care brand owned by Unilever. It has a huge variety of hair and skin products. Unilever first introduced their product in the 1950s for the purpose of serving military personnel. At that time, the Navy needed a soap to protect their skins from drying due to over exposure to the rough sea water or sand.

When the soap became popular, the company decided to launch it as a commercial product in 1957 and it began to sell with the brand name of “dove”.

The dove bird in the Dove logo stands for peace and honors the sacrifice of the military personnel for whom it was originally manufactured. It also stands for the mild nature of the various Dove products.

Twitter

Twitter is a social networking service that enables its users to send and receive messages that are known as ‘tweets’. Tweets are text based posts which help people connect to each other. Twitter has gained immense popularity worldwide, since its creation in 2006 by Jack Dorsey.

The story of the twitter bird began when Twitter discovered an illustration of a bird by a British illustrator, Simon Oxley on iStockphoto. Twitter paid $7 for the rights of that illustration and used the bird since then to decorate their website.

The cute blue twitter bird is called Ollie. It is the official mascot of the Twitterrific Twitter application For Mac OS and iPhone.  Though the bird is not twitter’s official logo, we see it representing twitter everywhere.  It is hugely popular and represents twitter better than its present official logo.

The Fox

Mozilla Firefox is a free web browser, coming from Mozilla Application Suite and managed by Mozilla Corporation. It is the second most used browser all over the world. The Mozilla project came to be known as the Mozilla Firefox on 9^th February, 2004.

The logo features a fox around a blue globe. It is one of the most widely recognized brand marks in the world of technology and is a powerful symbol of everything that the company stands for. The logo reflects the company’s global appeal and its agility.

The Bat

Bacardi is a liquor company, well-known for its production of rum. The company sells over 200 million bottles per year in nearly 100 countries. Bacardi has its headquarters in Hamilton, Bermuda and produces pure, well refined rum, with a distinct taste.

If you ever wondered why a bat features in a liquor manufacturing company’s logo, here is the story for you. In 1862, Facundo Bacardi acquired a distillery in Santiago de Cuba. Here he developed a method to refine sugar and liquor into mild, white colored rum. As a great number of bats resided under the roof of this distillery, it was decided that the image of the bat would appear on the brand’s logo.

It is also interesting to know that bats are a symbol of good fortune in Cuba.

The Cow

The laughing cow is a brand of cheese products, launched in the year 1921 by Le?on Bel. The laughing cow cheese has been enjoyed by generations of consumers as spreadable wedges, cubes or slices.

The laughing cow logo is that of a red and jovial cow, always shown as wearing earrings similar to that of the boxes in which the cheese is manufactured. Bel himself made the original drawing of a logo. Initially, the cow wasn’t shown to be laughing or wearing any earings. In 1924, Benjamin Rabier altered the drawing and the company continues to have the same logo even today with certain minor variations.

Wondering why the cow has been given such a hilarious expression? Maybe to suggest the happy and healthy life that the consumers will enjoy as an effect of the healthy cheese products.

The Panda

Though there is nothing unconventional about using an animal logo for a wildlife conservation organization, the panda logo of World Wildlife Fund deserves a special mention.

The WWF is an international organization working on issues regarding conservation, research and protection of the environment. It is the world’s largest independent conservation organization that has over 5 million supporters and is working in more than 90 countries. It supports around 1300 environmental projects around the world.

The first WWF panda logo was designed in 1961, by its founder Sir Peter Scott. In 1986, this logo was further simplified and the name WWF was added to it. The present logo was designed in the year 2000, with a change in font.

The image has immense appeal, by using the natural white space between black shapes to create the image of a panda. It also reflects WWF’s values by using the image of the panda, which is an endangered species of animal.

More famous animal logos can be seen below.