Alexa is a company that collects information about websites. They are best known for the Alexa Toolbar, which ranks sites according to the amount of traffic they get. This is not a precise metric, as traffic is always changing and you can find competitive services that have different results.
Alexa, however, is the best known and most influential of these services. For this reason, it’s a good idea to be aware of your Alexa ranking and do what you can to improve it.
How Alexa Works
If you’re not familiar with the Alexa ranking system, it works by ranking websites both globally and by country. A site will usually have two separate rankings, one that is global and one for its native country.
If you don’t already have the Alexa Toolbar installed on your browser, you can get it from the Alexa.com website. It’s free!
The toolbar will instantly tell you every site’s ranking (including your own). A new site, or one that doesn’t get much traffic will have “no rank.” The lower the number, the more traffic a site gets, so the top sites like Google, Facebook and YouTube will have the top few spots.
Realistically, most sites will never get anywhere near the top 10, top 100 or even top 1000 in Alexa. If you can get your site under 100,000 you have accomplished something. Remember that there are hundreds of millions of websites online, so once your site gets an Alexa ranking of under 1 million, it’s already in a rather elite category.
Why You Should Care About Your Alexa Ranking
Some people say that Alexa ranking doesn’t really matter, as it doesn’t measure things like income. A site can have a great Alexa ranking and make no money, and vice versa. This is true, but there are still some good reasons that you should care about this metric.
A good Alexa ranking can help you sell advertising on your site. If you ever want to sell your site, you can use this as a selling point. It makes your site look more professional -especially if you’re in a business or marketing niche.
So what are the best ways to improve your Alexa ranking?
Pay Attention to Basic SEO Principles - In many ways, the same principles that you would use to get ranked highly by the search engines will also help your Alexa ranking. This includes having good quality, original content on your site, updating your site frequently, make your website fast and generating links back to your site. These practices will all help you get more traffic, and this translates into a higher Alexa ranking.
Join Alexa Pro -This requires a little investment, but it can help you improve your ranking fairly fast. Alexa offers several packages to help you get more traffic and to improve your ranking. You also get an enhanced listing on Alexa, which attracts more publicity.
Paid Advertising -This is a fast way to increase traffic and improve your Alexa ranking. Whether you use Google AdWords, Facebook ads or one of the many other advertising platforms that are available, this can literally bring you as much traffic as you can afford.
Of course, you don’t want to use paid traffic simply to improve your Alexa ranking. You should make it targeted traffic that either helps you sell something or build a mailing list. Anyway, the best is still to get more non-paid traffic by applying good SEO techniques, such as these which are shared by Top10Wordpress.com!
Improving Your Alexa Ranking Over Time
As we’ve seen, there are quite a few ways to increase your Alexa ranking. Most of these go hand in hand with SEO techniques. Some techniques, such as traffic exchanges and purchased hits, are more underhanded and don’t really help your site overall. I do not recommend you using these techniques.
If you focus on making your blog interesting and valuable to visitors, eventually you will start getting more traffic and a higher Alexa ranking. You can speed up the process if you have some money to invest in paid ads or an Alexa Pro membership.
Your Alexa ranking can help you measure your results. Even though some people say it’s not important, it does give you an indication of how much traffic your site gets compared to other sites. For this reason alone it’s worth keeping track of it and doing what you can to improve it.