Doing SEO work is not complete until you see the fruits of your labor. Monitoring the Google positions of your site and your competitors’ will enable you to analyze the effectiveness of your SEO campaign. You can keep posting fresh content with keywords placed strategically throughout, but your SEO campaign does not end there. As an SEO expert, you need to be able to assess the changes brought about by your SEO work for you to know if you should continue on with your SEO strategies or modify it. This can be done with a Google SERP Checker tool.
If you have not practiced monitoring Google positions in the past, then you have missed out on one of the most important aspects of doing SEO work. It’s crucial to constantly check out your SEO ranking on Google so you will be able to know the results of your recent SEO activities.
If your site’s rank has not been improving then you will know to modify your SEO method. A Google SERP checker will help you make the right adjustments so you’ll know if your content is positively affecting the page rankings. While you are doing your SEO work you can look at the sites with higher and lower rankings and investigate the activities of the competition until you overtake or pull away from them.