Benefits of Webinars for Marketing
Webinars are becoming increasingly popular with many businesses as a marketing tool. So what are webinars? They are basically virtual conferences which allow you to interact in real time with customers and prospects from any corner of the world. You can share text, images, videos or animation with people who want to know more about what you have to offer. The good news is that there are numerous webinar platforms out there that come with a wide range of great features. Before making a choice, take time to compare all the options available.
Here are some of the benefits of webinars for marketing:
- Brand awareness
If your company or product is relatively new, hosting a webinar could be a very effective way of creating brand awareness. You can introduce your product, explain its benefits and allow prospects to ask questions in real time. For maximum effectiveness, you could consider partnering with an expert in your industry. Ask them to be a guest presenter in your next webinar. This will enhance your credibility, generate more traffic to your site, thus enhancing your chances of making more sales.
- Customer retention
Many marketers think that making the first sale is the most difficult part of the sales process. However, this is a major misconception. The most challenging bit when it comes to sales is retaining the customer. Webinars can be a very effective way of nurturing your customers after the initial sale. You can use webinars to address important questions that arise, as well as keep them updated regularly on new products and services.
- Product demonstrations
At times, people who buy your products might not be very certain about how to make proper use of them. You can use webinars to offer detailed demonstrations of how your products work. For example, if you sell fitness equipment, you can create a webinar showing different exercises that can be done using the gear. If the equipment comes in different parts, host a webinar showing how the different components are assembled. Such product demonstrations will enhance your chances of even making more sales.
- Cost effectiveness
Organizing traditional conferences, seminars and meetings is a very costly and time-consuming affair. In addition, physical conferences only allow you to reach customers and prospects within a specific geographical location. A webinar is a much more affordable option that will help you reach a larger audience with very minimal expenses. All you need is a microphone, webcam and stable internet connection. You can host the webinar from your bedroom, kitchen, local restaurant or wherever else you fancy.
- Ability to repurpose
Since most webinar services com with the ability to record, you can repurpose your webinars into YouTube videos. This allows you to reach the customers and prospects that were not able to attend the live webinar. The videos can be further broken down into short clips that can be shared on social media. You could also consider repurposing your webinars into eBooks or a series of blog posts.
Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. He has worked with brands such as GetResponse, Neil Patel, Shopify, 99 Designs, Oberlo, Salesforce and Condor. Check out his portfolio and connect on LinkedIn.