One of the first things that people balk at in regards to SEO is the cost of a campaign for their business. The industry your business is in and the number of products or services you wish to target will play an important part in determining the initial cost of your SEO campaign. Another factor that is generally considered when quoting for SEO is the popularity or difficulty of the keywords the client would like to target. This can all contribute to a campaign being more expensive then a client thought it would be.
The industry your business is in
The industry you are in can affect how easy or difficult it is to bring your site SEO benefit. For example, if you specialise in xx which there isn’t much demand for, a lot of keyword variety, or from previous experience has taken longer to get ranking for, then the extra work required can have an impact on the cost. Reputable SEO companies will inform you of this, so that you are able to make a choice to go with the campaign or not, or be able to negotiate on terms that both parties are happy with.
The effort to get keywords ranking
If you are in a popular industry such as ladies fashion, wedding venues or printing, then there is a lot more competition for the ‘top’ keywords. Everyone wants to be found for them, but there are only 10 places available on the first page of Google. This is where time is definitely of the essence, and your SEO campaign will need to be built up so that you can demonstrate to Google why it is your site that should be on the first page.
If you’re in a not so popular industry such as XX, then the challenge can be just as difficult. While the low amount of traffic can make it easier to gain a place on the first page, your strategy can take longer to start working for you, which is factored into the cost.
The SEO techniques used on your site
If your site has not been designed with SEO in mind, this can take extra work on the part of the SEO company. They have to find a way to do SEO tasks such as where they can add content, update meta tags, or work out where to add a footer. This can result in some re-coding of your site, which can take up a substantial amount time.
Keeping up with SEO changes and trends
Like with any industry, SEO is always changing. Most SEO companies want to remain competitive, so they will be dedicated to staying on top of the latest trends, and identifying the best ways these can work for your site and campaign.
Angela is proud of being an essential part of a seo company and also likes the potential that SEO can bring to businesses, and enjoys writing articles that answers questions and discusses possibilities.