10 Signs You’re Not Engaging Your Readers Enough
If you have a blog or website, it is important that you keep your readers engaged and interested in what you have to say. To determine if you are engaging your readers enough, pay close attention to the following 10 signs.
Sign #1 – Low Quality Comments Left by Readers
One of the first signs to look for to determine if you are doing a good job of engaging your readers is to start by analyzing the quality of comments that are posted by your readers. Readers who are thoroughly engaged often take the time to post relevant and high-quality comments to your posts.
Sign #2 – Readers Are Not Responding to Questions You Ask
The second sign to look for when analyzing whether your readers are engaged are not is to determine how many of your readers are responding directly to questions you post. If your readers are not responding to your questions or requests for feedback or information, you should consider that a sign that your readers are not engaged by your posts.
Sign #3- Readers Are Not Sharing Your Posts via Social Networking Sites
The third clue that is certainly a sure sign that that you are not engaging your readers enough is your readers are not taking the time to share your blog posts with their followers and others via various social networking sites like Facebook and Twitter.
Sign #4- Readers Are Not Linking to Your Posts
The fourth sign to look for to determine if you are engaging your readers enough is to analyze how many of your readers mention what your blog posts or link back to your site. If readers are not linking or mentioning your blog posts elsewhere, you may not be engaging your readers as well as you should be.
Sign #5 – Your Posts Are Not Ranking High in Search Engine Results
Another sign that you are not engaging your readers is if your topics and posts are not ranking high in search engines. If your blog ranks low, it may be an indication that your readers are not visiting your blog and that your blog has a high abandonment rank.
Sign #6 – Your Readers Are Not Acting on Your Calls to Action
The sixth sign to look for to determine if you are engaging your readers enough is to analyze how many of your readers are responding to your calls to action. Readers who are thoroughly engaged in what you have to say typically will respond to your calls to actions.
Sign #7 – Your Readers Are Not Putting Your Suggestions to Use
The seventh sign that you can use to gauge whether or your readers are engaged are not is to analyze whether your readers are actually putting any of your suggestions, tips or information you offer to use. Readers who are not thoroughly engaged usually do not put any of your tips and suggestions to use.
Sign #8 – Your Readers Are Not Subscribing or Unsubscribing to Receive Updates
The eighth sign that you can use to analyze whether you are engaging your readers is enough is to analyze how many of your readers are subscribing or unsubscribing to receive regular updates from you.
Sign #9 – Your Readers Are Not Downloading Toolbars or Widgets You Offer
The ninth sign that you can use to tell if you are engaging your readers enough is analyze how many of your readers are downloading toolbars and other widgets you offer directly from your site. Readers who are thoroughly engaged typically do things such as download toolbars, widgets and other resources you offer from your blog.
Sign #10 – Your Readers Are Not Following You on Twitter or Liking You on Facebook
The tenth sign you can look for to determine if you are doing a good job of engaging you readers is to track how many of your readers are following you on Twitter or have liked you on Facebook. If you do not have a big following, your readers may not be as engaged as they should be.
By taking look closely at one or more of these 10 signs, you will be able to analyze whether you are doing a good job of engaging your readers or not.
Tom Demers is an avid blogger and writes for a number of publications, including USA News Brief and publications on a variety of topics related to online marketing.