Haven’t yet started a company blog? Wondering if you need to, or if you’ve missed the
opportunity? It’s not too late to get started, and there are plenty of reasons to launch a blog in time for 2019.
Here are just a few top reasons why you should start a blog for your business:
Highlight Your Expertise
Building trust takes time, and a business blog can help you gain credibility with potential customers. Think about the common questions your customers ask or the major problems your products solve. Now’s the time to demonstrate your expertise and help build trust between you and your readers. White-label email provider atmail is a great example of how a company blog can include interviews, facts, tutorials, and more.
Even if your readers don’t necessarily need your product or service right now, answering their questions and providing interesting and/or helpful content will keep your business top-of-mind. That means that when they do need the type of product or service you provide, your business will be the first they think of.
Improve Your SEO
Google rewards websites that are constantly publishing new content. Unfortunately, it’s unlikely that you’re updating your home page, about page, or contact page regularly. Blogging is a great way to boost your SEO, especially when it’s part of a larger content marketing strategy.
Google’s bots ‘crawl’ your website, and blog posts are indexed more quickly compared to other pages. That’s why blogging is a good idea if you’re aiming to improve your search rankings.
Generate New Leads
While it would be nice if every visitor to your website immediately hit ‘buy now,’ this is, unfortunately, unlikely to happen. Instead, you need to ‘warm up’ website visitors so that they become leads and eventually turn into paying customers.
Blogging is an excellent way to do this. You can provide readers with answers to their problems, give them information about your products, and share tips and tricks they can’t find elsewhere. By including a call-to-action with each blog post, you can encourage your readers to take the next step- whether that means signing up for your newsletter, giving you their email address in return for a discount code, or signing up for a trial of your service.
Increase Social Posts
Whenever you write new content, you can then share it on your social media channels. If you’re running a B2B business, LinkedIn is a good way to get in front of potential clients and customers. For B2C businesses, Facebook, Twitter, Instagram, and even Pinterest can all be great places to share your blog posts.
Keep in mind that you don’t just have to share your blog posts once. For example, the Twitter feed is very fast moving so posting multiple times a week is likely to get more eyes on your posts. Facebook will also only show your posts to a small number of your followers, which is why it’s a good idea to keep posting blog posts from your archives while encouraging followers to comment, like, and share.
Connect With Customers
People who have bought your product or used your service in the past are likely to buy from you again in the future- as long as you keep them happy. Blogging is a great way to keep in touch with these customers and let them know about new products, services, discounts, or deals.
Another (often overlooked) benefit of blogging is the chance to talk directly with your customers, ask them questions, answer comments, and create a community. You can also encourage loyal readers to fill out surveys and questionnaires so you can better understand your target market. You can then use this information when developing new products or services.
As you can see, there are plenty of reasons to start a blog for your business ASAP. Don’t delay- create a blogging strategy today.