A company grows along with its customer base. However, there is an entire process behind that, which starts with lead generation to finally its conversion.
Previously, companies had to pay big bucks to collect leads, and then even more in the form of salaries to their staff to do cold calling and try converting these into customers. However, today there are cheaper and more effective ways to do that. In fact, you only need three reasons how social media can improve your traffic to a great extent.
If you can learn about branding, then you can tap into the potential of social media and generate leads at an exponential rate, depending on how powerful your brand is and what’s your strategy like.
The following are some of the best ways to create a brand and generate leads on social media platforms:
One of the things that you will observe on social media platforms such as Facebook, LinkedIn, or even Quora that has reached 190 million users now etc. is that people love being a part of a community, which is kind of similar to how branding works.
For instance, a person who loves to dress well and is always looking for new brands that reflect their personality and help them express themselves will also want to join communities where these topics are discussed, and where they can learn about new styling concepts and stay up to date with the latest fashion trends.
By creating online communities (pages or groups, etc.) that are reflective of your brand, not only you can easily attract leads, but with indirect/subtle marketing, you can actually convert them into customers too.
In your endeavour of building a strong brand on the social media, you can’t afford to miss brand analytics.
You need brand analytics, aka social media analytics, to execute your strategy in an effective manner, measure your results with accuracy, and make calculated decisions based on your findings.
Brand analytics is important for branding for many reasons, such as:
- Tracking the sentiment of your own brand, as well as the rival brands. By assessing the overall tone of your audience, you can adapt and ensure you are heading the right way.
- Identifying the influencers on various social media channels. These are the users that are most helpful in spreading the name of your brand online and help generate leads for you.
- Finding the apt content that’s likely to go viral and thus garner a large number of prospects.
- Creating marketing goals and realizing when you have met them.
Sharing Content that Matters
There is a lot of noise in the social media today. However, people usually appreciate content that’s useful to them. This is especially true when we talk about B2B marketing.
For instance, if you are an Internet service provider, then you can share informative posts and videos related to your domain (tips on securing your Internet connection, or how to increase the Internet speed, etc.). Since people love sharing information that can be useful to others on the social media, it will help you reach a wider range of prospects with little effort.
Social Media Advertising
If you have a decent budget and don’t want to spend a lot of time on your social media campaign, then you can take a direct approach to lead generation by putting your money in social media advertising.
According to Social Media Marketing Industry Report 2017, 93% of the marketers use Facebook Advertising on a regular basis. Thus, there is no reason why you shouldn’t benefit from it as well. Just be sure to keep the following things in mind:
- The ideal length for a Facebook ad title is 4 words.
- Use images as much as possible for your Facebook ads, as they can affect the performance by as much as 90%
- If using video ads, know that half the value of these will be attained in the first 3 seconds.
Social media has a huge potential for lead generation for the majority of industries. However, not every social media website may work for you. For instance, Instagram works best for food and fashion companies. Similarly, LinkedIn gets best results for B2B service providers. So, be sure to identify the right platforms for your company.