Website Development Options

I believe the options for a web developer to create a website are:

  • Use a targeted theme with WordPress (eg a restaurants theme) and use the benefits and constraints that this option presents
  • Employ a page builder with WordPress, such as Avada (US$60 per site) or Beaver Builder Pro (US$199 for unlimited sites)
  • Use the native HTML / CSS approach – free if you use Notepad++ (for example) for your source code editor
  • Hybrid option: develop HTML / CSS / JavaScript code natively and import it to Beaver Builder on WordPress or to a free “blank” theme.
  • Of course a myriad other CMS options such as Drupal, Joomla!, etc.

This discussion focuses on the use of WordPress.

Client-side web development: A hybrid option

I know the question of whether to use a Content Management System (CMS) has been addressed many times, but I haven’t seen the idea of a hybrid solution addressed.  Web discussions talk about the advantages of using a CMS like WordPress to develop a website: shorter times to create a site, capability for the user to change content, etc. They also mention the disadvantages such as longer page load times due to somewhat bloated code.

I initially started developing websites for small business using the native html platform (html, CSS, JavaScript, a little PHP). Until a colleague said I should be using WordPress as it just takes too long and costs too much to create a site otherwise.  Taking his advice, and using the Avada Theme, I was amazed to see how easy and quick it was to add functionality – eg WooCommerce plugin to add eCommerce – to my site.

After using Avada / WordPress for some months I read about Beaver Builder (BB) and, though it’s rather expensive, I bought it.  The outlay gave me unlimited use.  This gave me a fairly intuitive, visual interface.  BB let’s you add HTML, CSS and JavaScript to your website.

But after using BB for a while I started to feel hemmed-in, that the number of “modules” or features in Beaver Builder constrained me too much.  I decided to redevelop my own website around this time and thought “let’s go back to basics” and do it in HTML and CSS.  I chose a graphic for the header of the site which I was convinced I could not have done in BB and WordPress (see Figure 1 below). You can see my website at

Figure 1

I really enjoyed carrying out that development. Having finished my website re-write I was left wondering what platform I would use in the future.  But when a client wants an online shop for example, why would I want to create a database, write the PHP, and write the front-end?  And I asked myself whether the  graphic I had created in HTML (Figure 1) could be done in BB.

So I simply copied the HTML and CSS from PHPStorm – where I do my native coding – into the Beaver Builder environment. It worked fine.

To me this was a discovery.  It seemed now that I have the best of two worlds.  I can, where it seems easier to do so, develop a website page or component in PHPStorm in local host, then copy it to BB. Here I can take advantage of the WordPress framework.

Use a blank theme

I recently started reading about WordPress “blank” themes and I came across the site  I thought this looked interesting so I downloaded a blank theme, thereby creating my own theme called unsitely. I copy/pasted the same HTML and CSS as with the Beaver Builder experiment.

Whereas with BB I used its theme and was under its control, I was now into different territory – with a different skill set required to finish the job of creating the theme.  I didn’t finish the exercise of creating the theme, but it gave me food for thought.


Trevor Reeves


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