Content marketing is a very powerful and effective marketing strategy used by most companies around the world. Content marketing is quite a simple concept, but is it really that easy? Depending on the person behind the content, the tips for content marketing can vary wildly.
Whether you’re a freelancer working from home, or a contracted employee working from a office, there are a few general tips for content marketing that you can follow. However, if you’re a freelancer, remember to keep your portfolio updated with every single big project you complete. You never know when your next opportunity might roll around.
So now, without further ado, let’s crack into this list of tips for content marketing in 2019, shall we?
Find your unique voice
Your unique writing voice makes the top of the list of tips for content marketing because it’s your most powerful tool. Nobody, and I repeat, nobody wants to read a boring, drawn-out article or newsletter. On the other hand, nobody wants to read something that is too over-excited and overwhelming. It’s all about finding that balance.
Your unique writing voice is what attracts people to your content. It’s the same idea when people really like an author of a book. The way you write can really help bring a point across or get people feeling a certain way about a certain thing, whether it be a product, a service, or anything else. Some people are better at this than others, but with a little practice and a lot of determination, writing in that balanced, unique voice can become a habit.
Write as frequently as possible
Transitioning off the topic above, the best way to fine tune your writing voice is to write as often as you can. You know what they say, practice makes perfect, and writing is no exception.
Try daily blogging, or keeping a digital diary. Anything that can get your hands on the keyboard for a longer period of time will help. Take appropriate breaks, though. You don’t want to drown yourself in so much content that the only thing that comes out is hot air. Practice often, but don’t strain yourself.
Write on multiple topics
Most content writers have a certain niche that they operate in. Normally, this is a great idea. After all, you want to be familiar with the topics you’re writing about. However, you don’t want to limit yourself. When practicing, or looking for new opportunities, challenge yourself. If you’re great at writing and coming up with content, there’s really no point in trapping yourself in one niche.
I think this is the trap that many content writers fall into. From the beginning, you should make it a point to write about as many different topics as you feel comfortable with. It helps get those creative gears turning, and in the long run, it’ll be much easier to come up with content on a variety of topics.
Research is the foundation to all content. You want to provide facts, not something that you just came up with off the top of your head. It may take days or even weeks to get all the necessary information you need to produce a piece of content.
On the flip side, you don’t want to produce any content that’s already out there. If you do, you want it to be better. You can see why research is so important. Not only are you gathering information, but you’re making sure that your content is unique.
Give it your all
Remember that the content you produce is not only and extension of you, but the person you’re providing the content for. Your content will be seen by people from all over the world and from all sorts of other industries, so make it perfect.
There are some people, however, that take this idea a little too far. Usually it’s the newbies in the industry, but there are those that treat content writing like it’s poetry. I’m here to tell you that as poetic as you might be feeling, most people are looking for quick facts, not a literary puzzle that they have to solve. The world needs content writers, not another Robert Frost.
Take advantage of guest posting
Link building is a vital part of website ranking. Plus, it helps drive traffic to your site. Set out and find other websites within the same industry as the topic you’re writing about. Make sure they aren’t direct competitors, and offer them a quality piece of content. There are lots of blogs out there that are happy to post your links as long as you provide content that’s worth posting.
Use an influencer
Influencers, along with content marketing, are one of the most effective marketing strategies in recent years, and the demand will only grow from here. So much so, that it’s pretty much made everyone’s list of tips for content marketing. Of course, this option is almost never free, but it is a quick way to get your content to a very large audience.
Before you make the plunge and dip into your wallet, analyze the influencer’s audience. Make sure they are a good fit for your content, and that they’ll do a good job. Most influencers will have a couple of different brands that they work with, so take a look into some of their past work, and then make your decision.
Be upfront with your content
The very best content is bold, and for lack of a better term, click-baitable. You want people to see your headlines or opening statement and want more. The only way you can accomplish that is to speak your mind.
There are countless blogs uploading the same thing, day after day, all basically copying each other. The guaranteed way to break this cycle is to take a stand that nobody else is willing to take. Write on something that hasn’t been covered and simply be honest.
Market with meaning
We’ll end this list of tips for content marketing with probably the most universal but helpful tip anyone can give you: put meaning into your work. The best way to translate this into actual advice is to set goals, and run as hard as you can after them.