6 SEO Optimization Techniques for All Marketers
If you want to increase the traffic on your website and create awareness about your brand, then it is crucial for you to understand Search Engine Optimization. There are thousands of people searching for content at this very moment and you can guide them towards your website with the help of SEO.
According to a research 80% of a website’s traffic starts with a search query — this proves how important of a role SEO plays. People all over the world make more than 3.5 billion searches every day. Let alone in USA, around 80% of the population uses web to research for brands and services before making a purchase.
What you need is to make sure that your website is in the first pages of Google’s search result. Being an expert in SEO requires a lot of experimentation and research, especially with Google’s algorithms being updated every now and then.
In this article, you will learn 6 SEO techniques that can help you in being on top of your market.
Do SEO Audit of Your Website
In the world of SEO, auditing means a technique that helps you in retaining and attracting more customers.
When you audit your website, it helps you to figure out the reason why you are not getting enough search traffic and sales.
You get to closely examine the performance of your website that helps in setting new goals and carrying out tactics to meet those goals. The process of SEO auditing helps you in making the best use of the content you have and how to make the future content useful. The end result of this would be an increase in your profits.
There are several SEO companies that offer this service, but to save money and time, you can do it yourself. Many may not believe how important this SEO technique is, but once you imply it, you will realize how easy it can be to disdain tiny details on your website that are necessary for optimization.
Know What Your Users Want
If you want your brand or service to become popular, then you need to focus on what your target audience wants. You can learn this the best way from Google, which is not an advertising company but a huge data company.
Every method, design, platform and tool they use only has one goal — to get data from the users and make it useful to build a stronger search engine. That’s what you need to do as well. Consider yourself a data company and focus on what your users want. Once you understand their needs, create content that will draw them towards your website.
Survey your target market and get a feedback from them. This will help you in understanding their opinion about your products/services. You will be able to figure out what kind of idea, article or concept your target audience is more interested in. Do a thorough research on your target audience or outsource your web content – Designrr – like ebooks, flipbooks etc. that helps engage the viewers.
Here are some ways to determine what your target audience wants:
- Use social media platforms
- See your most popular pages in Google Analytics
- See what posts get the most shares
- Listen to visitor comments on your blog posts
Have a Mobile-Friendly Website
According to a recent study, over 60% of the daily searches are now made on a mobile device. This shows that now is the time to have a mobile friendly website, especially after Google updated its search algorithm. This has led to increased organic search result rankings to websites that are mobile-friendly and responsive. It is now crucial that your website looks good and delivers great performance on mobile devices.
For a company that wants to be successful, you cannot afford to not have a mobile-friendly website. We do not live in the 80s anymore, where cell phones were only limited to certain amount of people. Having a mobile-friendly website today is not considered a luxury, but a basic necessity.
If you already have a website that works on mobile, revamp it enhance user experience. The rules for a website on a desktop and mobile, are quite different. You can make changes to your existing website design to make it better for mobile use.
Grow Your Traffic with Infographics
Infographics are a popular method of displaying convoluted information in a manner that can help you in understanding it quite easily. The human brain processes visual data 60,000 times faster than plain text.
Studies have shown that 65% of people are visual learners. This only shows how important of a role infographics play in getting a message across.
Blogs with infographics rank higher than just plain blogs. The reason is because infographic is 30 times more likely to be read than an article with regular text. Websites that publish infographics grow traffic faster as compared to those who don’t.
You can generate a great number of visitors to your websites with infographic by few simple steps:
- Get your stats right
- Create the infographic
- Write a blogpost based on your infographic
- Submit it to directories
Produce Quality Content of 1000+ Words
There have been a great number of researches to figure out the relation between content quality and search engine rankings. Most of the results show that posts which have more than 1500 words receive almost double the amount of social shares than the ones under 1500 words.
Content length is not everything; a short content post that is higher in quality can still surpass a long post that has low quality content. The trick is to cover every detail that can be valuable to your reader. Longer content gives you a chance of using as much applicable keywords as possible.
A content that is valuable to readers is valuable to Google to display in search results. You must structure your content using long-tail keywords so that your webpage visibility increases. Guest blogging through high quality content will increase its shareability on different networking channels.
Use Advanced SEO Internal Deep Linking
Deep linking is a method of using anchor text in your content to link it to other pages inside your blog. Most people only focus on landing more users on their homepage, but face trouble in ranking their internal pages.
By using this method of deep linking, Google will see the depth of your website’s pages and will index more of them. With the help of this you can bring a lot of new traffic to your old posts and landing pages that hold great value on relevant topics. This will also help in building a structure for your website.
Most people only give links to their homepage, but once you start interlinking other pages on your website, you will not only improve the SEO value for those internal pages but also up their search ranking.