Ever wondered how important a role does ‘color’ play in affecting your mood, influencing your business decisions and offer you a distinctive viewpoint? While you may concede that the decisions that you make have something more to do with than just the color of logo, symbol or packaging material, inadvertently, we all have a preconceived thought about what each kind of color represents, affecting our point of view, with respect to a particular product or a message.
In businesses, selecting the right color is as imperative as conceptualizing the message. Color is one of the first elements that attract the attention of the customer to the product, and once that goal has been accomplished, the color can help him/her identify with the product in its entirety.
As most of the human thought process, with subject to the color is subconscious, it is essential for businesses to identify the essence and the emotions that each of these colors convey and evoke in a normal human being.
Clever Selection of a Color is Necessary
By assessing the present color trends and the prominent hues that are used in various businesses, we can recognize the psyche of the customers and can better judge when does using black and white or any particular color, help their cause the most.
With the state of affairs that the global economy has to face in today’s times, companies want to inculcate a sense of positivity into their customers, workers and business partners.
Resurrection of Color
Rising from the subdues tones of gray and off-white that we usually encounter during times of improbability, come the more lively colors, that will surely take center stage as more and more organizations make an attempt to change with the times and connect with the upcoming generation. Green, Orange and Pink are making a comeback, symbolizing an element of liveliness and youthfulness. Such vibrant shades are likely to attract a younger audience as they are perceived to be lively, pulsating and cheerful.
Colors will forever be the centre of attention and a vital part of how we observe things around us. It creates emotions, conveys messages and forms an enchanting illustration that grabs our instantaneous interest.
While certain color might always symbolize specific feelings having a cultural or a historical significance, they are also consistently undergoing transformation to exemplify the constant change in the mindset of the consumers and the society that they are an element of. Perceiving the significance of colors will allow an organization to effortlessly evolve, while it continues to develop and provide its services/products.
Author bio :
Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management, and Social Media.