For business owners and social media pros alike, the process of writing a blog—much less sticking to a regular posting schedule—may seem daunting. But it doesn’t have to be! Just keep reading to see a few simple tips for crafting engaging blog articles that convert readers to customers.
Comment on local events and current trends
Beyond the character limit of a social media post, or the professional setting of your website’s “about” page, your company blog gives you a chance to expand the conversation. Use it as a space to build a familiar connection with your readers, and feel free to talk about local events, city highlights, amusing or thought-provoking trends and anything else that may capture their attention and make your online presence more personal.
Of course, no matter where you are located, some staples of blog writing are universal—for example, from Los Angeles to New York to Orlando, SEO can play a powerful role in ensuring that your blog and business website are reaching the right people. A professional digital marketing team can help you achieve your specific SEO goals, but a few basic go-to tips include using keywords frequently and maintaining an easily navigable, up-to-date website that is easy for search engines to find.
Pair powerful language with engaging photos and videos
They say a picture is worth a thousand words—so pairing one with your blog can be a powerful double dose of content! Use images and videos to illustrate key concepts in your article, and create a lasting impression with your readers that goes beyond the text alone.
Start a conversation, not a sale
Your blog should be a place where your business finds its natural voice—a conversational rhythm through which you can communicate exciting updates, commentary on local happenings, helpful tips for your audience and much more. Think of your blog as a conversation with current and future customers, not an old-fashioned sales pitch where every word is geared to making a deal. Today’s users are more aware than ever about authenticity online, and will appreciate the personal touch of a down-to-earth delivery.
Enlist professional support
Of course, once you find your voice, you may find it helpful to partner with a professional team that can help cultivate it and keep your blog updated. You will find digital marketing teams who specialize in SEO in Orlando, San Francisco and everywhere in between. What matter most is that you find a team who understands your mission and can carry out your one-of-a-kind goals through compelling copy—every week, month or however often you may want an article posted! This will remove some of the stress of writing and generating fresh ideas, article after article. It will also help you stay consistent!
Speaking of which…
Why does consistency matter?
Search engines prefer websites that are up-to-date, and sharing regular blog posts is a great way to keep yours in the clear. Plus, posting consistently will allow you to engage with your readers and steadily build an audience of active participants who are that much more likely to buy your product or book your service. By keeping your name fresh in their minds, you will help pave the way for powerful brand familiarity—the kind that inorganic advertising can’t always buy!
By following these tips and brushing up on your blog know-how, you’re already well on your way to serious success in the business blogosphere!