Entering the world of online business in Singapore is fine and all up until you meet your greatest adversary: Competition. I mean it; the world out there can get pretty crazy. The traffic of oncoming entrepreneurs and new businesses can feel really suffocating. It’s so congested that sometimes, you doubt whether pushing through with your e-commerce ambitions is the right call to make.
Well, if you’re looking for a sign, this is probably it.
Thing is, although it is evident that many others dream of making it big out there, it shouldn’t make you lose confidence in yourself. You can make it out there too, if you will it. As they say, if there’s a will, there’s always a way.
The competition is very tight in cyberspace but because we’re talking about the internet here – a realm that is virtually limitless – the opportunities that lay about are just as many. This means that despite the many people who come online to make their big break, your chances of making yours is not diminished – no, not in the least. In this world, you all play on equal footing. You all have the chance to make it big. Check this out: https://www.thebalancesmb.com/ecommerce-competition-is-intense-but-you-can-win-1141575.
As for you specifically, if this is a dream that you want to materialize, you have to get yourself ready to put in the work. Yes, the competition is tough but that only means that you have to be tougher. No matter where you go in this world, you’ll eventually run into challenges and setbacks like these. If you quit every single time, then you can just bid your whimsical dreams goodbye. If you’re going to make it in the business world, you have got to teach yourself how to play on the attack and defensive.
In this case, all you need to do is attack and defend with SEO.
The Basics of SEO
Since you’re thinking of starting your own business or company in Singapore, then you must already have a winning product/service idea in mind. So the first thing you need to do is to identify the type of industry you belong to (e.g. Fashion and Beauty, Health, Finance, etc.). When you fully understand where it is your business is positioned, you’ll be able to devise strategies better.
If you don’t know the first thing about SEO, I strongly advise that you have a search engine optimization expert cover it for you. Of course, you can acquire the skills for it yourself but it can be pretty challenging, especially when you have a business to run and all.
Anyway, the first thing you (or your agency would) do is you understand the industry you’re in. You have to look at what’s happening in your niche market on a micro-level. You have to understand everything that’s happening around you including your potential customers, competitors, products of the same nature, etc. Conducting a thorough search will help you understand the current climate your industry has online.
Now SEO or Search Engine Optimization will not guarantee your business’s success but it will get you through the door. If you have a winning product that you know people will love, SEO will find a way to bring that product to the people. In other words, it’s your best shot at gaining global exposure.
As the name of the method suggests, this marketing strategy involves search engines a lot. Did you know that thousands and thousands of people use Google every second of the day? Did you know that the results of these searches strongly impact people’s buying decisions? Search engines now play a big part in people’s lives. And people trust them very much. In fact, you also trust them very much. SEO aims to give your company the competitive edge of ranking search engines by administering and applying proven techniques that can help boost your authority online.
Ranking higher in search engines basically wins you a bigger market. More people recognize websites that appear on the top ten of searches, after all. Even you wouldn’t bother going through the other pages of search engine results when you’re looking for answers too, would you?
Rank higher, sell better.