Research has shown that email marketing generates a higher ROI compared to other marketing strategies. This is why every business needs to build an email list of customers and prospects. One of the most effective ways of growing your list is through social media. Having thousands of followers on Facebook, Instagram, Twitter and Pinterest will not boost your sales much unless you convert them into leads.
Here are some of the ways social media can help in list building:
Make use of Twitter’s lead generation cards
Twitter not only allows you to share content with your audience, but also to collect information from them using lead generation cards. All you need to do is write a short description of what you are promoting, accompanied with an engaging image. Any follower who is interested can then click on the call to action button to submit their details. Be sure to create an irresistible offer that will attract as many subscribers as possible. However, you will need to sign up for Twitter Ads first before creating lead generation cards.
Include a subscribe link in your Instagram posts
The first thing you need to do is add a link to your website to your Instagram bio. You could also share engaging content that will capture the attention of your audience. This could be photos or videos highlighting your email content, or offering exclusive discounts to email subscribers. Don’t forget to include a link to your website in all your pictures. These are just a few of the instagram list building tips you can apply.
Leverage LinkedIn groups
Creating a Linked group can be a very powerful strategy for building your email list. The first thing you need to do is find your ideal prospects using the advanced search feature. Get in touch with each of them individually and invite them to your group. Take time to share helpful articles regularly with your group members and initiate discussions on interesting topics. Once you have built a rapport, you can then invite them to sign up for your email list. In exchange, you could offer something valuable for free or at a discount.
Utilize the Facebook call to action button
Facebook allows you to create a call to action button on your page that allows followers to sign up for your email list. For maximum effectiveness, you could create a landing page that is specifically designed for generating subscribers. When people click on the CTA button, they will be directed to the landing, not your website’s homepage. Be sure to give a convincing reason for people to sign up such as ‘Sign up now and get 15% off’ or ‘Get exclusive offers direct in your inbox’
Collect email addresses on Snapchat
With over 150 million followers, Snapchat is one of the fastest growing social media channels. Though it doesn’t come with call to action buttons, you can use it to build your email list in different ways. First, you could share interesting stories regularly with your followers and ask them to subscribe to your list for more. Occasionally, offer freebies in exchange for their email addresses. When people sign up however, be sure to remind them how they subscribed in your welcome email. They might have forgotten and mistake your email for spam.
Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. He has worked with brands such as GetResponse, Neil Patel, Shopify, 99 Designs, Oberlo, Salesforce and Condor. Check out his portfolio and connect on LinkedIn.