What is branding and why does it matter? [Infographic]

Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organization. These associations may be intentional – that is, they may be actively promoted via marketing and corporate identity, for example – or they may be outside the company’s control.” (Source: The Power of Branding: a practical guide. The Design Council).

Sookie Shuen is the community manager at Tomorrow People, an inbound marketing consultancy. She offers free advice and updates based on her experience of helping businesses evolve through a five step inbound marketing methodology. She handles all online and digital community activities based around Zoober Inbound Marketing philosophy. Read her Inbound Marketing Blog.