Take a simple look at successful brands like Tesla, Apple, Starbucks, Amazon, and Coca-Cola, and you’ll easily see that their products and services have transcended the realm of ordinary products.
A Tesla isn’t just a car; it’s a statement, a commitment to support clean energy. And likewise, Starbucks, Apple, and Coca-Cola don’t just sell their products, they sell the experience. And trust us; most customers patronize them because of a desire for those experiences.
These companies have mastered the art of branding, and the result is that they consistently stand out from the crowd and win the hearts of customers.
Strong branding is one of the greatest advantages that elevated these mega-businesses. And if you want to start a business with a powerful brand—that’ll be admired and chosen—then you’re in the right place because we’ve put together 3 easy steps to creating a unique brand, just for you.
What is Branding in 2021
Branding is the practice of discovering, improving, and implementing unique elements to your business so that customers can connect your brand, not just with your products or services, but with an assurance of how you’ll do business.
Branding, in 2021, has gone beyond giving your business a strong footing in the market; to giving your business a personality with values and goals that customers can relate to. Branding humanizes your business, gives it an identity, and makes your business interesting, loveable, and approachable.
Why Building an Effective Brand is Key
Brands drive the world. Branding is the most influential key that affects customer behavior when they have to choose from two or three businesses. Branding is so integral to business that they affect all aspects of its success. A powerful brand can help:
- Attract more customers
- Make your business more memorable
- Build customer loyalty
- Separate your business from competitors
- Unite your customers
- And make marketing a lot easier
Understand that customers are more than willing to pay 16% more for a better customer experience, so make sure besides having a great product, your business possesses an effective brand because it’s a necessary ingredient to attracting tons of customers.
But if you satisfy those customers, they’d happily refer your business to their friends and families. And just like that, you’ve set yourself on the right track to building a successful brand.
And if you’re still wondering how to build an effective brand, then we’ve got you covered.
3 Steps to Creating a Unique Brand
Branding in 2021 has transcended cool logos and catchy ads. It has become the reputation of businesses.
And a lot of effort goes into building a strong brand’s reputation. So, get a pen and paper because we’re going to be discussing 3 easy steps to building a solid brand.
1. Extensive Customer and Competitor Research
Start your branding by setting up a solid foundation established in deep research. You can create a unique brand by getting key information on your market, competitors, and customers.
The first step is gaining—often through a customer survey—as much information as you can about your target customers. Find out what they love, what makes them buy a product, and how they react to products similar to yours.
Customer research is the best way to adapt your brand, so it resonates with its intended customers. But it doesn’t end there. You also need to gather lots of information on your competitors and understand how they set up their brand, and ways you can adapt their successes and improve on their shortcomings.
The results of your customer and competitor research would play a heavy role in shaping your brand.
2. Understand your Brand
From the research data you’ve collected, it’d be pretty clear that your products and services wouldn’t be for everyone. And this is where you need to put in the effort to craft a brand that your customers can easily identify with.
To do this, you need to focus on understanding and defining your brand’s unique mission, values, and goals because these would help you get a clear brand tone, and voice, that your customers can relate to.
But besides getting your brand tone, understanding your mission, values, and goals would also help you craft a great value proposition that appeals to your customers.
Customers find brands with clear communications irresistible, and would always choose them over the competition.
3. Generate a Strong Brand Name
Extensive researching and understanding your brand wouldn’t mean much if you don’t generate a great brand name that flawlessly presents your business in the best light.
A great brand name is an investment your business cannot afford to ignore. It grabs your customer’s attention and helps your business stand out from the flood of competitors in the market. It makes it easy for your customers to recall your business and refer it to others.
Now, a short and unique brand name is like a powerful magnet that customers easily gravitate towards. A great brand name can be the difference between owning a busy business or an empty store.
And just the same way Oreo overtook Hydrox in popularity by just getting a cooler brand name, your brand can outshine all its competitors if it has the perfect brand name. And the best way is by using a business name generator.
Secure your brand name by getting it trademarked so no other business can use it except you. It’s also important to infuse your brand into every part of your business in ways that customers can easily see.
Also, make sure you get other brand elements like a great logo, amazing typography, clever tagline, and a color palette that suits your brand. Powerful brands don’t just stop there; they get these elements involved in their website, social media accounts, and product packaging.
So don’t waste any more time, start creating a unique brand that works for you.
Bio + Headshot
Grant Polachek is the Head of Branding at 3X Inc 5000 company Squadhelp, the world’s #1 naming platform, with 30,000+ customers from early-stage startups to enterprises such as Nestle, Philips, Hilton, Pepsi, and AutoNation. Try Squadhelp’s business name generator for custom name recommendations for your venture.