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3 Benefits of Using Bulk SMS to Promote Your Business

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We have seen so many marketing techniques used over the years. If you are a business owner, it can be hard to keep up with the latest trends, and get to know what actually works, and of course, what doesn’t This is what you do need to know though, if you are looking to successfully keep your business afloat. The only thing that is going to make you more successful than your competitors is an effective marketing campaign. Bulk SMS marketing is becoming a fantastic new way of being able to promote UK businesses. Some are very sceptical about just how effective this method of marketing can be, but there are so many benefits, all which outweigh the negatives. This article contains three great reasons why you should be using bulk SMS marketing to help to promote your UK business.

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1) Being Able to Keep In Touch With Your Customers

Communication is the key to success when it comes to business. When a client steps into your shop and then walks away, there’s nothing to say that he or she will return. That is because once they have turned their back, they will come into contact with other businesses and services, which are similar to yours. What you can do though, to keep the chances of them returning higher, take their number, and send them an SMS! Send them a message with a quick thank you for your purchase, a discount off their new order, even a notification by text message when your new stock has arrived. It is a fantastic way to generate repeat business. 99% of the population has a mobile phone, and 99.9% of the time people read the messages that come through, almost instantly.

2) Bulk SMS Marketing is Extremely Cost Effective

The cost of marketing using text messages is extremely low, when you compare the cost of other marketing strategies that are out there. Direct marketing like mail shots, telesales, adverts, etc. are all very expensive campaigns to run. These strategies also take a lot of time, and that time can be better spent marketing your business. It is amazing at just how much of a positive response that can be gotten out of a simple method like a message. And the great thing is you do not have to take out a loan to do so!

3) A Great Way to Step up You Existing Marketing Campaign

Some will be a little worried about using text as the sole method of advertising, and that is fine. It is always good not to keep all your eggs in one basket. If this is the case, then the response that you are receiving from existing marketing strategies will continue. By throwing in bulk SMS marketing on top of your already existing campaign, you are basically making sure that all the best marketing methods are used. This usually only applies to larger businesses that can afford to do so. The key thing is that you should never rule out this method of marketing. Something that may seem trivial can turn out to be extremely profitable. You really have nothing to lose by giving it a try. At the end of the day, it will not do any harm to notify others by text that your business or service exists.

Andy Morley is a UK blogger and small business owner, he also works part time for Esendex. Andy has a keen interest in marketing and business. You may connect with Andy in Twitter or Google+.

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