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Using Logo to build a brand: Importance of a good Logo Design

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What comes to your mind when you see McDonald’s Golden arch; a big Mac and French fries, right? Similarly, you imagine a fantastic posh car when you encounter a BMW or Mercedes logo. A brand’s logo is its visual identity and triggers how the consumers feel about the company. A well-designed and impactful logo reveals company’s vision, dreams, aspiration, inspiration, and their goals and objectives, both short-term as well as long-term. It epitomizes the brand’s identity and is also the greatest advertisement for the company. A memorable logo is important in a number of different ways.


Image Source: https://pixabay.com/en/apple-bokeh-building-lights-logo-1839363/

It engages user

Logo connects consumers to the business. It is the very first thing that greets people when they are exposed to the company. The logo leaves an impression about the company, which is evoked every time they encounter it. Add the fact that making an impactful first impression contributes to the success of the business, and you will realize how a good logo can make or break your brand.

It expresses the vision

Every business in the market has its unique vision, niche, and culture, which are central to its identity. A perfect logo captures these values in a visual context and portrays the essence of your business to the outside world. Logo grants stimulus to your company’s journey and also reflects the brand’s accomplishments after a period of time.

It promotes awareness

Logo helps develop brand identity, and its familiarity is vital to the business. This is quite evident when you see the effect of branding on websites in terms of the enhanced conversion rate of visitors into loyal customers. An excellently designed logo promotes brand awareness, which is vital for the business growth.

It allows the company to stand out

A logo attracts the consumers, and its image is unperceivable imprinted on the customer’s memory. It ensures that your company or brand establishes a unique identity in today’s constantly evolving and competitive marketplace.

It solidifies consumer loyalty

Logo not only builds your brand image but also acts as a powerful marketing tool once the brand identity has been established. Logo’s effectiveness comes from its familiarity, which shows that consumers recognize and are comfortable with your brand. Therefore, having a powerful logo that leaves a lasting impression in the minds of your target audience is also important for the business’s success in the long run.

Your logo acts like a book cover that reveals the essence of the story that novel holds. It will offer a visual cue that tells the beautiful story of the company’s culture, values, and vision.
The above-mentioned points illustrate how important it is for a company to have a great logo. But how to create a remarkable logo is the big question.
Canva Logo Maker can be the answer to making a perfect logo that helps achieve all the benefits of an appealing logo. You can easily create an impressive logo with illustrative marks and a backstory that connects you with the customers at a deeper level.

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