A recent study by INCORE, a NJ-based web design company, determined that 30.6 percent of Fortune 500 companies create their websites using the latest version of HTML, HTML5, and that number is growing. The current most commonly used HTML version among Fortune 500 companies is XHTML 1.0 Transitional, originally released in 2000.
INCORE’s Mike Wicinski, an online marketing strategist, was pleased with HTML5’s growth in popularity. “We were happy to see that over 30% of companies took advantage of the capabilities that the fifth version of HTML brings us,” he said. “This means that we can expect to be amazed with even greater Web experiences in the near future.”
Versatile and Compatible
HTML5 gives developers the tools to create online functions which required separate applications in earlier HTML versions. The new versatility supports touch-screen functionality, videos, geolocation, and plenty of other desirable features.
HTML5 is also compatible with most Internet browsers, meaning businesses using HTML5 can reach their customers more easily. A Forrester report determined that 83 percent of browsers used in Europe and 75 percent of browsers used in North America supported HTML5.
The 153 Fortune 500 companies who had adopted HTML5 saw higher profits and revenue on average in 2012 than did their 161 fellows who used XHTML 1.0 Transitional. In fact, the average company using HTML5 brought in revenue of $27,088,888,889 and profits of $2,159,867,974 compared to an average $21,681,987,578 in revenue and $1,099,666,460 profit for companies using XHTML 1.0 Transitional.
HTML5 Adoption by Field
The HTML5 platform is not scheduled to change, giving companies who use it stability and flexibility to develop their Web and mobile presences. It remains to be seen whether HTML5 will be able to surpass XHTML 1.0 Transitional to become the most commonly used markup language among Fortune 500 companies, but INCORE believes that HTML5’s features and versatility will lead to strong growth in the near future.
HTML5 Popularity Among Fortune 500 Companies – An infographic by the team at INCORE Web Design.
Tomasz Banas is the Founder & CEO of INCORE, a digital marketing agency based in New Jersey. An entrepreneur with an eye for good design, he provides digital strategy for a wide variety of brands and businesses and has directed the design development and launch of tens of professional websites, marketing collateral, and online marketing campaigns.