SEO optimisation has been a trend for businesses to rank higher on search engines. There are many different tips and tricks out there to improve SEO, but which ones are best for your business niche? Some of these tips can cross over from one type of business to another but others are specific to a particular niche. Travel agencies can have their own approach to on page tactics and here are five tips to help to improve SEO for your travel business.
Pave your keywords throughout your page
When looking at your website you need to make sure you include the relevant keywords for each page. For small travel agencies who are selling holidays and tours you need to make sure your keywords reflect those looking to buy rather than those looking for research. So if your keywords are more about information than making bookings you may get many visitors but they wont convert to sales.
Map your keywords so they fit to what you expect the customer intent to be from that search term. It is easier than it might seem. Then use the top keywords for those looking to purchase on your landing page. Then surround that by keywords for those looking for information. Focusing the key words in the right way will ensure that you get the traffic you want hitting your webpage.
Look at your previous history and results and see what has worked best for you in the past. Make sure your highest conversion page is the one that is most promoted and focus keywords for these top-ranking pages.
Link building throughout the travel community
It can be hard for any business to improve their SEO but with such a saturated market as travel, you need to stand out. Link building is to get other websites to link to your site which can be done in different ways. This means they could they mention you in a blog post, feature you in an interview, or video or as a trusted resource. Th main objectives is to get high quality links across many different sites.
For the travel industry, reaching out to travel bloggers is a great and easy way to build links in other websites that reflect your business. You may employ influencers or offer incentives to websites or bloggers to feature your business. Having good links in reputable blogs can do wonders for your SEO and you will see your rankings improve the more links you have across the industry.
It can be hard work reaching out to lots of different people and negotiating terms. But there are professionals you can employ who will do this for you. Using travel digital marketing experts will help to grow your brand quickly and more cost effectively than you may be able to do alone. Make sure you adhere to googles policies in order to maintain your ranking status when it comes to link building. Ensure your links are included on well-regarded websites and focus on quality and relevance to improve the reputation of your brand as well as your ranking.
Include most popular blog content on your landing page
Your blog posts will draw traffic to your website and if you do it right, contain relevant links to your business pages. So, although your landing page should include selling and travel business keywords you should also have informative and interesting content alongside it. Those who love travel want to read fun and adventurous stories about travel. Showing your customers all the wonderful things, they can do in destinations all around the world, will encourage them to book a trip themselves.
Good content is key when it comes to blog posts and this will help with SEO and page ranking. You should also make sure you have plenty of back links and links to authoritative sites which will give your article credibility. Your goal is to make your website the go-to when it comes to researching, planning and booking a trip. Showing what incredible adventures, you can have when they book with you will encourage customers to use your services.
Including your top posts on your landing page will improve the search results as there will be many links resulting in the same page being found. This shows your website to be very relevant to the travel niche you are pushing and shows Google you are the place to get the answers required.
Remember visual elements such as photographs are important
Image searches are big when it comes to travel. They also make people stick around once they have landed on your page. So, including good visuals are key to a professional and successful travel agency website. Enticing photographs of where you could be if you book a trip with us are an excellent way to gain custom.
Great images are also shown in search results attached to blog posts or web links, especially when shared on social media. Customers are more likely to click on a link if there is an image that they like the look of. This is why you need to include high quality images that are appealing to those potential customers you want to visit your site.
And of course, excellent visuals make for a more pleasant customer experience when visiting your website. Remember to ensure your website is optimised for mobile and tablet viewing too. Sometimes images can be skewed or distorted when viewed on a mobile device and you don’t want you hard work in photography to go to waste.
Make navigation and searches easy
You need your users to be able to get around your website especially if you want to reduce your bounce rate. Cutomers need to find what they need when they visit your website a search bar or easy mapped navigation is the solution to this.
If visitors return to search results after visiting your site for a very short time, it tells google that they haven’t found their answer there and may result in your ranking being reduced next time around. But being able to navigate easily from that first landing page may mean people spend more time on your site therefore telling the search engine their query was answered.
When customers find what they are looking for on your website they are more likely to return making you a more trustworthy source and increasing your authority in your niche. Sometimes the importance of having an easy to navigate and a setting and layout that is comfortable for customers is overlooked. It is imperative that your visitors find what they are looking for easily and quickly before they turn to someone else.
Does your travel agency need to improve its SEO?
As you can see there are many things you can do to improve your SEO as a small travel agency even in such a competitive market. You must keep on top of your pages and remember that SEO is an ongoing aspect you need to be aware of and adapt for trends. If you follow these five tactics you will improve your SEO and perhaps learn of new ways to increase your ranking and improve your brands recognition and reputation.
To get more information I would recommend listening to the SEO podcast https://www.clickthrough.co.nz/seo-podcast/On-Page-SEO-Fundamentals-1/, direct from the Click Cast team.