One of the most important aspects of creating your brand is the logo. Logo design is something that every company, from tiny to huge empires, concentrates on. When designing your logo, there are 3 simple tips to keep in mind: Keep your logo simple, sometimes less is more, your logo does not have to show what your company does, and lastly is the size of the logo.
1. Keep It Simple:
First thing you need to work on in your logo design is the simplicity of the logo itself. Logos can be in many shapes and sizes, but the fact of the matter is a little goes a long way. Before starting on your logo, it’s a good option to look at other logo’s to get an idea of what is out there in the market today. When you do your research you will see that many big companies just have a simple picture, in two to three colors, and a slogan or a company name under, around, or within the logo itself.
2. It Doesn’t Have To Reflect What Your Business Does:
Second thing that people seem to misinterpret is that the logo has to show what your company does. This is false, as you see that majority of the company logo design has nothing to do with the service it provides. If you get yourself caught up in this myth, you will end up wasting a lot of time and energy in the process. Not only that, but people tend to de-motivate themselves in the process which then affects the outcome of the business. So keep a cool mind and think of something new and fresh and start working on it.
3. Size Matters:
Last thing, which probably is the most important, is the size of the logo design. What that means is the ability of your logo to be sized as big or as small as needed. For example if you make your logo 2”x 2” and you clutter it up, it may seem fine when it is in that form. But let us suppose you take that size down by an inch. The logo would not be as visible as it was in its original size and form. So try to make a logo which would not cause any problems when you change the sizes later. You would need a lot of different sizes for your letter heads, business cards, brochures, etc.
So there are the three main things to work on when you are thinking about your logo design. The best thing to do would be to first check out the market and see what other people are designing. You will be shocked to see that most logos are only in 1 to 3 colors. Most of them are very simple and attractive, and serve their purpose fully. So take your time and create your logo in te same vein. If you think you are not up to the task, there are also 1,000’s of companies available on the web that will gladly take this task and complete it to your requirements. Whichever you choose, you surely can’t go wrong following these 3 easy tips.
This article was written by Stephanie Wagner, a freelance author writing about small business and marketing. She is not associated with Logo Mojo but can recommend to those looking for quality logo design services.