Many are seeing a wide variety of businesses using Twitter in interesting ways to create value for customers and consumers. As a result, Twitter often invited by businesses and organizations to talk about Twitter and how it can be used to better engage with customers. Twitter is still a small team so it made more sense to do some research and make it widely available rather than personally visit businesses big and small.
Twitter coordinated with business students and writers to surface some interesting findings, best practices, steps for getting started, and case studies. The results demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value. While this work was envisioned for businesses, it’s also useful for anyone using Twitter so have a look if you like.
Where To Find It
Twitter 101 is a suite of web pages that explains our findings. There is also a downloadable slideshow available as a PDF that’s more of an overview which folks can use to give presentations within larger organizations to teach others about Twitter. Twitter focused on enhancing value across Twitter in general—these documents are just a first step.