Companies often place adverts on vehicles, turning them into moving billboards. However, this tactic is now so common; it can be difficult to make them stand out from the crowd.
The most successful adverts are imaginative and clever, often incorporating the shape of the vehicle into the design. Here is our list of eye-catching designs.
Many people dislike bendy buses – they’ve even been banned from several city centres. However, this particular bus can only impress, thanks to the imaginative advert printed on the side.
This clever design for Nicotinell uses the exhaust pipe of a bus to emphasize the dangers of smoking.
This funny bus design was part of the incredibly successful “Should’ve Gone to Specsavers” campaign, which primarily features tongue-in-cheek adverts.
At first glance this bus appears to be misshapen – encouraging people to take a second look and read the advert printed on the side.
Many people see public transport as a necessary evil – something Absolut Vodka has taken into consideration with this clever bus design. This was part of a larger campaign which also included posters of crowd-free streets, “build the perfect man” kits, and power plants releasing bubbles instead of smoke.
The famous red London bus has become an icon of British culture – and is often used as an advertising tool.The NSPCC ran this unusual and distinctive advert, rather than using a traditional banner.
Perspective and careful colour-matching make a bus take flight in this advert for Bern’s AirportBus.
This eye-catching advert for Tiernitos dog food can only be seen in full from this angle – although it’s still effective when viewed from other angles.
The positioning of this advert for the National Geographic Channel ‘swallows’ passengers as they board the bus.
Advertising agency Bates Y&R produced this striking bus advert for the Copenhagen Zoo. From a distance, the bus looks as though it’s being crushed by a giant snake.
The producers of popular TV series The Sopranos used guerrilla tactics to advertise the show. This gory advert certainly makes people look twice!
The Sopranos isn’t the only show to be given the guerrilla treatment. This lorry advert uses the same gruesome tactic – complete with lashings of fake blood.
The unusual addition of a giant USB to the back of this lorry is an inventive way of advertising storage.
This advert for Jaffa Cakes is a light-hearted take on the usual warning signs found on the back of vehicles.
This incredible design was originally just a concept, entered into a German advertising competition. It was judged to be one of the best entries, and eventually was printed onto the side of a real lorry.
This article was written exclusively for Skyje by Matt Everard of Barrington Freight.