If you thought that a business logo was only really important for global companies who seek to achieve worldwide recognition, you would definitely be missing an opportunity to boost your business profile. Any business...
Logos are often the first things people notice about a company, and they can influence the way individuals feel about the products being sold or services being offered. Those realities were not lost on...
Creating a logo to represent a brand can be one of the most daunting challenges a designer can face. After all, the logo that you create forms a huge part of the company’s identity...
A quick review on what transforms a logo from scribbles on the top left corner to a brands identity. The first and foremost rule of marketing is, what sticks, clicks. When it comes to...
There are a lot of airlines out there, each with its own logo. How many of these logos would you recognize though? While you might be familiar with several logos (even for one company),...
Corporate empowerment needs a long term strategic planning and people development program that enables a company to achieve the positional authority among the business world. A logo is very important to maintain the individuality...
The automotive industry is infamous for memorable, stylish design and iconic logos that are recognizable globe over. They demand loyalty and inspire trust like no other industry, so without further ado, here are the...
For better or worse, the logo that you choose for your company is often one of the first things that a potential customer sees. Whether it’s their very first time on your website, or...
If you want your logo to be eye-catching, maybe you need to start thinking more literally! The image of an open eye is incredibly iconic and instantly engaging – the image seems to look...
Color has become an essential element of every logo design. With that said, many designers concentrate greatly on incorporating the best image and font style, but fail to give adequate attention to the color...
A logo can make or break a business. A strong logo can make your business one of the most recognisable in your industry. A poor logo, on the other hand, hurts your business’s image...
A corporate logo serves to establish an identity and relationship for the company and its products with its target customers. The corporate logo form design and colors are usually preserved over many years to...
A logo design is created on three significant pillars namely symbol, typography and color. While color and symbol are crucial to the development of a brand identity, typography plays a pivotal role in crafting...
Using negative space in logo design is increasingly gaining popularity among logo design artists. Logo designer should know how to handle positive and negative space effectively. In this roundup we are featuring some negative...
