Web Design Characteristics You’ll See in 2013

As we close out 2012 it’s time to start looking at some of the designs we’ll see beginning in the New Year. Just as fashion changes throughout the years, blog styles will start to change, some styles will revert back to those of the past, and other web design trends will remain the same. Below are some of the things I think we’ll see when it comes to blog design:



Engagement is everything when it comes to websites, so web designs will likely cater more toward this idea in 2013. NJ Web design gave the great example of an automotive insurance website. If the website is offering insurance quotes, part of interactivity is being able to give near-instant results.

Application Paradigm

Today, most websites are written in either HTML4 or CSS style codes or a combination of both. In 2013 we should see a change in the structure and see less flash-based websites (a big reason: Google hates them).

Websites Operating Like Applications

HTML5 allows elements of a website to be accessed through a browser, and this can be used like an application on a mobile device. A great example of this is Google docs. Now that more and more people are beginning to use their mobile phones, it only makes sense that more companies will begin to take advantage of the app phenomenon.

Responsive Web Design.


No surprise, responsive web design will only increase. More and more companies are realizing that design and layout needs to change now that more and more people are using different types of devices (tablets, desktops, laptops, mobile phones, etc.). Responsive web design helps make sure the content is always on top and there is never anything in the way.

Vertical Scrolling

This is something that will take over mobile. While some websites offered horizontal and vertical scrolling in the past, the future will likely stick to vertical only. It’s easier to use and understand.

What do you think we’ll see in 2013? Let us know your thoughts in the comments below.

Amanda DiSilvestro gives small business and entreprenuers SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for Highervisibility, a nationally recognized as a Top SEO Company that offers online marketing services to a wide range of companies across the country.


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2 Responses

  1. Mariya says:

    Great points :) I really agree with these points and I think we should follow these points to get our money faster from our clients.

  2. …and we still expect more

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