The purpose of an online store or shopping site, or what is actually an e-commerce website, is to have an online presence to attract visitors and achieve conversion to realise sale/revenue. Unfortunately with the proliferation of a lot of similar e-commerce websites anyone’s task of setting up the online store has become more competitive as days add up. You should be able to deliver the goods better than others by providing a better user experience, if you wish to grow and profit.

The principal cause of a logo design is to convey the brand message to its customers. But without a solid concept, the logo will be fruitless for any corporate identity. This is because a logo without concept gives a vague and faceless representation for any business. Major brand identities like FedEx, Nike and Apple all possess logos that are not only conceptual, but also meaningful.

The most crucial process for a designer is to incorporate a meaningful concept in the logo. The idea is to create an allusion of the company’s purpose using creative symbols and techniques. A perfect example of this is FedEx logo that ingeniously incorporates an ‘arrow’ between the letters ‘E’ and ‘x’. Even though the design of this famous logo is simple, the conceptual framework is highly intricate.

In order to give you a better idea of how to create conceptual logos, here are 22 creative ideas of how to convey the company message in the right way in a logo design.

Musical Store

When adding PPC to your overall Internet marketing strategy, you’re likely feeling the pressure to be an expert right out of the gate, and you likely feel overwhelmed. While crafting the perfect PPC ad isn’t learned overnight, there are some helpful hints to keep you on the right track as you progress on your way to becoming the Ultimate Internet Marketer. Here are five common PPC pitfalls that new advertisers run into and how to avoid them.

When blogging for business, unfortunately a lot of business owners start off on the wrong foot. Like with Twitter, Facebook and other social media outlets, businesses often approach blogging as something they must do because other businesses are doing it and they don’t want to miss out on the benefits… but often they don’t realize what the benefits truly are, and why they should be blogging, or more importantly, if they should be blogging at all.

Not every web designer has a graphic design background. An even smaller number have a specialised skillset in identity or logo design. So what to do if your client asks to design them a logo in the course of your relationship, and you’re time-poor and not a graphic designer to boot? You could attempt the design yourself, and this might suffice as a placeholder within the design. There is an alternative if you want to deliver a top job for your client – head to a ready-made logo marketplace that offers premium creative logo designs for sale.

You might not now but recently the world’s biggest logo marketplace Brandstack.com was acquired by DesignCrowd. It’s since been relaunched as BrandCrowd a marketplace for designers looking to sell any unused logos and for anyone hunting for a logo design.

It’s a repository of high quality unused designs offering a great experience for buyers and sellers:

1. Only high-quality designs are displayed so buyers browse through a well-designed set of logos organised into keyword and industry categories.
2. Designers focus on creativity (no client driven briefs).

Interview with two brothers from the UK specializing in wildlife photography. Enjoy!

1. Please tell us a few words about you guys!

Hi, we’re Will and Matt Burrard-Lucas, two wildlife photographer brothers from the UK. We’ve been taking photographs for about 6 or 7 years. We try to come up with innovative ways to photograph our subjects and often travel abroad to do so. Teamwork is a large part of our success, and many of our favourite shots wouldn’t have been possible if we hadn’t been working together. We have a popular website and blog at www.burrard-lucas.com.

Every company needs to the help of a designer, but deciding what kind of designer is sometimes confusing. Companies often take a guess when it comes to hiring a designer, but as it turns out there is a difference between someone who works with websites and someone who works with graphics. If you want to make sure that you hire the right person for the job, it’s important you know exactly what you need done so you can evaluate which position is really qualified.

And in Corner One We Have: Graphic Design

Happy 2012 everyone!  And what better way to start 2012 than with a review of the web design trends for the year.  Now, please allow me to be the first to tell you that I am no psychic nor am I a fortune teller so I won’t be able to guarantee that the following trends will definitely become the most popular designs.  Instead, this list of designs is based on what I had observed of the shift in the web design world over the years as well as the emerging trends that were seen in the later part of 2011. So, in a way, I guess it is a good prediction of what’s to come.

Responsive Web Design

Building backlinks is one of the best ways to increase traffic to your website, but not all links will help your SERP placement. Many factors are used to determine whether a link will pass authority on to your site, including total number of outbound links on the site, how reputable the site is, whether the link is follow or no-follow, and how relevant the site’s content is compared to the link back to your site. Effective backlinking isn’t simply a matter of building as many links back to your site as possible. While it’s important to spread backlinks across a wide range of sites, some links will actually hurt your rankings.

What is the first thing your visitor will notice when they visit your website? Chances are, they’ll be drawn straight to the visual graphics on your page. This will grab their attention and prompt them to engage with your content.

Considering typography in web design goes far beyond simply choosing the font style you want to use. The importance of typography is often overlooked with little consideration. There are many factors to think about as it will affect the way in which your content is read and the readability of your website in general. Typography is a form of communication which needs to be well executed as a connection between your website and visitor is essential for success.

A lot of designers will use typefaces and fonts that they find appealing and won’t think about what goes into the balance of the visual graphics and content that is being displayed. The relationship between the elements plays a very important role in successful typography.

The difference between good and average typography is that good typography will allow the visitor to read and process the information on the page in sequence of relevance and importance. Emphasised points will be highlighted purely through the way in which it is displayed.

Headers

Headers are a good place to start when considering typography. The obvious thing you’ll want to do is make the heading big and bold. However, you’ll need to venture beyond this and think about alignment, font style and colours. Keeping it simple is important yet you want it to stand out. When choosing the colours, remember to take into account the background colour that the heading is going to be displayed on. This will affect the readability of the heading and determine how well it will stick in your reader’s mind.