Writer Alex Morris (me) has of late been learning to get his head around web design and managing sites courtesy of his experienced colleague Jareth Smith. It’s a mixture of uneducated, often blind optimism versus...
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The Pros and Cons to Making Franchise SEO Decisions at the Corporate Level
Truth be told, no one should really run wild with SEO. Despite the fact that SEO is supposed to be the “free” way of earning clicks, SEO is anything but free. It costs a great...
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What Makes or Breaks an Effective Footer
There are many different elements to a web page that need to come together in order to make a site user friendly. One important aspect of a site that is often overlooked is the footer....
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The Growth Of Medical Technology Infographic
There are numerous industries that take advantage of technological progression – IT, education, travel, etc – but one of the most dramatic impacts of an evolution in technology appears in the medical industry; saving thousands...
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The reign of content as king is nearing its second decade and it’s a more demanding master than ever. More and more brands, companies and individuals have jumped on the content bandwagon, increasing competition tenfold – meaning you really have to go the extra mile to stand out from the crowd. Text (or copy to......
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If you have found yourself having to purchase SSL certificates, you may have encountered the phrase ‘encryption protocols’. Tech-savvy people will be aware of what this is, even in the most basic of terms, but to an unsuspecting layman who just needs to make their business website secure, it could be completely baffling. Whether you’re......
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Search Engine Optimization (SEO) is something which escalates every business on the web in terms of revenue. It helps people to understand the behavior of users, search engine ranking & index, as well as crawling of the search engine. There are many different activities to undertake in case of SEO such as developing content, prioritizing......
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Social media provides us with instant connectivity to dozens, hundreds – sometimes thousands – of people at the same time. There’s no more convenient way to keep tabs on everyone in your graduating class short of going to your 20-year class reunion. Who needs to go to the reunion when we have Facebook? The dangers......
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Top 1 Copywriting Tip for 2013