The first things that come to mind when we think about what makes a great website are attractive design, a well-organized content, good navigation, and an effective color scheme. If visitors are not hooked within the first few seconds, they will leave your site, but if you don’t want them to, then be sure to make your site not only informative, but also visually appealing.
Today we’d like to focus on one of the aspects of website design that we’ve mentioned above – the color choice. The point is the color of your site has a huge impact on whether people will feel comfortable to stay and learn about your products or services or they will go to some other place. So think carefully what color to choose for your website.
Each color has its meaning and different colors evoke different emotions. Actually, we could talk for hours about the psychology of color, but we’d like to be more specific today. So we’ll focus on the benefits of using blue in web design .
Why blue? Because it’s the most popular color; it can be easily found both, in nature and in web design. It’s the color of the sky and the ocean and blue has no limitations when it comes to web design, because it’s used for all types of web pages: corporate sites, personal blogs, news portals and so on.
Blue is a calm color that is associated with trust, wisdom and security. This is the first color that comes to mind then we think about something fresh and clean. Blue evokes feelings of peace, confidence and stability, so no surprise that it’s so often used in all spheres of life, including web design.
Yes, blue is a universal colour and if you want your website to be blue and you’re looking for some inspiration, design tips or tools that will help your digital project go blue, then you might like the infographic featured below.
Helen Bailey is a part of the TemplateMonster team. She enjoys writing design related articles and sharing news about different freebies whether they’re available at templatemonster.com or other sites.