Creating a logo to represent a brand can be one of the most daunting challenges a designer can face. After all, the logo that you create forms a huge part of the company’s identity – it’s seen everywhere the company is, and features on their website, on their business cards, on letterheads and on their products. It’s one of the most visible aspects of a company there is, and so it’s hugely important that you get it right.
There’s also a whole host of techniques and design decisions that you can make – and because you’ve got such a small area to work with, every single detail and every single element that you include is amplified.One logo design style that I absolutely love is that of injecting some personality and warmth by using handwriting. A logo that makes use of handwriting often comes across as being much more personal and down-to-earth, and it can add an element of uniqueness and style that simply isn’t possible with out-of-the-box typefaces.
I’ve brought together some examples of my favourite logo designs that use custom lettering and handwriting to add a certain something. These are all designs that are fresh, new and creative and I hope that you find them a useful source of inspiration for your next logo design project.
Which of these designs do you like best? And have you come across any interesting examples of handwriting in logo design? We’d love to hear what you’ve got to say in the comments!