Research has shown that email marketing generates a higher ROI compared to other marketing strategies. This is why every business needs to build an email list of customers and prospects. One of the most...
In the day and age we live in, promoting your business blog or website on social media is no longer an option. It has to be a core part of your overall marketing strategy....
Pictures speak louder than words. Yes, this is a fact that applies to social media platforms as well. If you’re thinking about promoting your brand via social media platforms like Facebook, Twitter etc, it’s...
Since 2012, Twitter has continued to develop as a social media platform frequented by many. It’s a quick and easy method to send short messages to virtually anyone that exists on the system. From...
Every Facebook account holder always wants to engage better with their followers. For thus reasons we are always on the lookout when it comes to the kinds of status updates we post, how we...
If you run a blog or a website, you’ve probably dabbled with some online marketing. You might have started a few social media channels or tried your hand at SEO. The truth is, in...
Social media campaigns are not just about getting retweets, repins and likes. The aim of such campaigns is to build long-term and meaningful relationships with your target audience. However, many marketers have resorted to...
When it comes to reputation management, many companies think that they are exempt from having a social media crisis happen to them. Most companies would be correct in that full blown social media or...
Every business enterprise has its own set of objectives. However, the main goal of every business, be it a Fortune 500 company or a local barista is to increase sales and ultimately profits. Business...
When you think of Social Media and its uses, chances are, you’re not thinking about helping the needy first and foremost. Sure, the viral aspects of social media do allow charities to do ridiculously...
There is no denying the fact that Facebook is an important part of social activity online to connect with friends and family. But it’s also becoming more common for users to connect with their...
Facebook has finally completed the timeline conversion so everyone needs to be on this format. One of the most important parts of the timeline format is the cover photo. The cover photo is the...
You have a social media marketing strategy, don’t you? Sorry I had to ask, but I worked with small businesses long enough to learn that most of them don’t really have any clear social...
Follow Friday is an awesome Twitter tradition. It’s one of the easiest ways to generate engagement for your account, and to draw attention to your account. It’s even a great way to get the...
