Category: Articles

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How Controversy Helps Raise Reader Engagement

Controversial topics differ from other topics because the readers are already passionate about the topic. The key to engaging the reader is to convert their passion for the topic into interest in your website....

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3 Different Ways to Use a Blog for your Business

When blogging for business, unfortunately a lot of business owners start off on the wrong foot. Like with Twitter, Facebook and other social media outlets, businesses often approach blogging as something they must do...

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Bring on the (Google) Freshness!

With a sizable market share over some of the other search engines, the folks over at Google are still pouring it on in efforts to maintain its dominance by making yet more changes to...