Nowadays the internet is changing from a unilateral platform that fed the consumer information without the benefit of live interaction, into more of a meeting place that allows instant contact (for example thanks to social networks any novice can exchange ideas with a fields’ aces). Another increasingly important aspect is online branding. No company or important firm can afford to not exist in the www environment; one cannot pretend to be a real brand without having an important presence in v-world and without customer feedback and communication.
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A vital element for branding is visual marking, specifically the logo. Furthermore the logo is at the confluence of the real and virtual worlds which makes it very important. Those that build the logos, the logo designers are the ones that define the material existence of these graphic elements, starting from the profile of the company that requested their services, but allowing for the employers preferences and to some extent keeping in mind the current trends.