Logos

Nowadays the internet is changing from a unilateral platform that fed the consumer information without the benefit of live interaction, into more of a meeting place that allows instant contact (for example thanks to social networks any novice can exchange ideas with a fields’ aces).  Another increasingly important aspect is online branding. No company or important firm can afford to not exist in the www environment; one cannot pretend to be a real brand without having an important presence in v-world and without customer feedback and communication.

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A vital element for branding is visual marking, specifically the logo. Furthermore the logo is at the confluence of the real and virtual worlds which makes it very important. Those that build the logos, the logo designers are the ones that define the material existence of these graphic elements, starting from the profile of the company that requested their services, but allowing for the employers preferences and to some extent keeping in mind the current trends.

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There were 3 major stages in the development of the apple logo.

The original logo was designed way back in 1976 by Ronald Wayne, who was also the 3^rd co-founder of Apple, though he gave up his shares for a mere $2300 soon after the company was founded.

The logo itself represents Sir Isaac Newton sitting under an apple tree and the inscription around the logo reads, “Newton …  A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” This logo only lasted a year.

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It’s obvious that some logos are great branding tools and others fall flat in the public opinion, but what’s behind this phenomenon? There are several traits of good logos that can help define how effective a brand will be, whether it’s intended to make your website more distinctive or sell more designer toilet paper holders. So to get an idea of how effective your logo might be and how you could improve it, check out these popular logo characteristics.

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The Nike swoosh is one of the most simplistic and easily recognizable logos in the world. It has become an integral part of the company’s identity and has helped Nike…

The logo is the first thing that comes to mind when we think of any business. We recognize a business by its logo. So, it becomes important to make the logos interesting and unique. In order to achieve this objective, logo designers constantly try to come up with new ideas and innovations.

Using animal logos as the trademark of a business is one such approach in the world of logo designing. Earlier, animal logos appeared only in organizations related to animal welfare or companies manufacturing products for animals. But today, businesses use the unique qualities of the animals in their logos to reflect the vision or spirit of their organizations. (more…)