SEO has a brand new shiny future. What are the benefits of adopting new methods of SEO? Well, aside from increased online visibility, you can also create brand awareness. Many people thought that the new changes to Google’s rules would overly complicate new SEO practices. This could not be further from the truth. When it comes to SEO, you need to be aware of these changes. After all, your need to strive not just survive in the world of online.
So, what does the future hold for SEO? And, are you ready for it?
The Future is Mobile
Yes, we’ve all heard about the importance of mobile. But it’s fascinating how many larger businesses are ignoring this essential element of SEO. As a small business owner, you need to be at the forefront of new changes. In 2015 and beyond, this is going to be more than a ‘hot topic’ it’s going to become a business essential. Look at Google’s own developments. They are placing a significant amount of onus on mobile. If Google is doing it, that should tell you something. What’s more, mobile-friendly sites will be the ones that reign supreme in SERPs. Mobile search is a big thing right now. You need to be at the forefront of this to ensure maximum results.
Videos and images are important. Content, of course, will still be the one that people turn to. But, now it seems that the video is mightier than the sword. A visual medium is what appeals most to web users. Get on Instagram and Vine and starting using your social media outlets to maximise results. Short clips and filtered images can enhance your customer’s experience. What’s more, you can intertwine this with Facebook, Twitter and Linkedin. It’s all about the visual, as well as the written, aspects of content engagement.
Link Building Isn’t Dead
Contrary to popular belief, link building isn’t dead. You need to make sure that you are still link building in order to reign supreme within Google. Link building can be difficult to achieve within a small business. Check out professional SEO services for more information. Link building is still vital, but you need to ensure that you are reaching out to influential bloggers and using links from your social media. Your content can still contain links. Be sure to use high authority links to create a better user experience.
Are We Really Ditching Google?
Well, yes and no. But, there will be a definite move towards other search engines in the face of 2015. This means that you cannot solely focus your SEO efforts on appeasing the rules of Google. Bing and Yahoo are still popular search engines. Okay, they may not have the same sway as what Google does, but it’s worth investing time in these too. Think about this logically. Google’s default Safari deal is coming to an end. Who knows who Apple will invest in? It’s come to the point where marketers simply cannot ignore the other search engines. Yes, there are others.