If you’ve recently launched a new online business, you are almost certainly spending a lot of money on promotion. Unless you have a unique concept, there will be lots of competitors all fighting for custom. So, you need to work hard to ensure that you come out on top. No matter how you might advertise your website using social media and Google Adwords, your ranking will play a big role in your success. For that reason, it is important that you focus at least some of your efforts on SEO (search engine optimization.)
Get lots of backlinks
Most search engine providers are tight-lipped about the details of their algorithms. Even so, it is common knowledge that backlinks have an impact on ranking. To get lots of backlinks naturally, you need increased popularity online. That can be gained through careful advertising campaigns. However, there is another way. By creating and publishing informative blog posts on other people’s websites that contain a link to your website, you can get the same results. There are many specialist firms that can handle all the hard work if you don’t have a lot of time on your hands.
Think about keywords
When dealing with SEO, you must first select keywords and phrases that people might search when looking for a company like yours. You should then ensure you mention all those keywords and phrases within the text on your website. Most guides state that you should aim to make up around one or two percent of your content using those specific words.
Ask clients and customers to publish testimonials
Testimonials will not only encourage others to purchase from your website, but they will also help with your search engine optimization efforts. Most satisfied customers and clients will be more than happy to do that for you. The best thing about it is that you will receive even more backlinks. Also, it will help to promote your professionalism.
Add your company to Google
In most instances, people find that creating a Google Plus account and adding their business to Google Maps provides good results. As it is the most popular search engine in the world, you’ll want to focus most of your efforts there. Not only will adding your company to Google make it easier for people to find you, but it will also make you appear far more legitimate. The process of doing that is very simple, but there are plenty of guides available if you get stuck. Just make sure you select the right location on Google Maps. Otherwise, people trying to find your premises might head in the wrong direction. We know that sounds unlikely, but you’d be surprised how many times it happens.
As we said at the beginning of this post, SEO is essential if you want to beat the competition and secure high levels of sales. However, you should never rely on it as your sole means of promotion. You still need to market your brand, and you still need to pay for some online advertising if you want to succeed.