Every time a new version of social media starts making waves around the Internet people start looking for ways to incorporate that social medium into their blogs, businesses, etc. The newest social media phenomenon? Pinterest. This site has taken the internet world by storm and is gaining new users in staggering droves. Following suit with what has been custom with new social media, people are now actively looking for ways to really maximize on this and use it to their benefit, especially bloggers.
So how does the use of Pinterest benefit bloggers?
1. Helps material go viral
Since it’s so easy to ‘pin’ material once one person pins something it’s only a matter of time until that picture or graphic has been repinned over and over again. This is huge in the blogging world because it means that you have a better shot at making your work go completely viral over the internet, and who doesn’t want that kind of internet fame?
2. Builds links
Once you pin something from your blog it places a link on the Pinterest site. As soon as someone else pins it there’s another link… and then another, and another, and another… and they just keep multiplying as more people repin your items, meaning you’re continually getting new links placed around the internet.
3. Increases traffic
Each pin that a person clicks on will redirect them back to the original source of the pin. If someone pins something that you have made then it will link them back to your website, thus driving more and more people over to your blog. This helps you increase your blog’s traffic substantially in a relatively short amount of time.
4. Helps determine the best content
Watching which items have been repinned repeatedly and which have flopped allows you to determine what it is that is really resonating with people at the moment and then cater to that dynamic. Being able to provide information and graphics that appeal the most to people will only serve to help your blog continue to grow and focus on the demands and interests of internet users.
5. Photography friendly
Pinterest thrives on images, which is something every blog should have incorporated by now anyway. Google also finds favor in images. The two are no small coincidence, and if you use images within your posts then you can tap into that and use it to your benefit. If you aren’t using images on your blog then you should start. Now.
Pinterest is rising quickly to the top tiers of social media, and it would be a mistake not to jump on the bandwagon right now. The earlier you start, the more you gain.
Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing internet service related topics. Questions or comments can be sent to: katecroston.croston09 @ gmail.com.