Business websites are basically e-commerce websites dealing with the online business deals among a number of clients. The basic underlying rule of these sites is that they can be very dramatic in look and feel but provide minimal features or can be really simple on the outlook but beautifully well designed in terms of functionality. A functionally sound website is preferred more over a traditional heavy site. Thus these business websites are better off visible simple than functionally complex.
Why simpler web designs
Web designs may be complex or may be very simple depending on the requirement of the client. Some prefer heavy graphics and multimedia while other just like the simple graphics. For business websites it is important to be a little simpler than the usual because the customer may not be able to understand the complete website and in turn may lose focus on what he actually wants. Thus to keep the interests of the clients focused these websites should be simple enough.
Functionality over look and feel
A website may seem to be very complex and wonderful in terms of the way it is designed but it may not provide the necessary details or the functions which the a business website is expected to provide. Here in case of business websites we prefer the desired functioning rather than the way the website looks. In such cases we like to have simple web designs which are easily run and not complex to handle.
Reachable to clients
Simple website is more reachable to customers than the heavy ones. This is because every client may not be able to understand how all the various things works on the website. Also one may need to learn how to use such heavy website before making any transactional call. Thus a simpler business website will be much more beneficial in terms of money to the organization.
With the use of simple website designs for business the organizing capability increases. The more simple it is the more organized you can make your website. Thus organization feature overpowers the look and feel of the website and thus simpler web designs are preferred.
Easy to use
The simple websites are easy to use by all levels of clients. The easy to use feature is also associated with the accessibility of the website. The easier it is the more clients and customers it will attract. This is because simplicity often attracts many while complexity repels the consumers.
A simple web design may include a number of features including the help feature which is definitely going to be an added advantage to the organization. This is due to the fact that people often require help to access the websites and with the help feature it will be easier to assist the clients.
Clean web designs over compound ones
The people who design should know that people or consumers like clean and simple websites rather than compound and complex ones. The more elegant they are the more popular they will be.
No coding errors
Often complex web designs tend to have various coding errors which are hard to detect sometimes and lead to problems for both the organization and the users. So a simple web design with simple graphics is preferred in this context as well.
Summary- we saw the various features that brings out the importance of simple web designs for business websites. And now we can conclude why marketing sectors and small business sectors prefer simple web designs.